ICICIdirect vs Paytm Money | Broker Comparison

ICICIdirect vs Paytm Money

Side-by-side view of features, pricing context, and platform fit.

ICICIdirect

ICICIdirect

Active Clients: 20,45,086

ICICIdirect is a prominent retail stock broker in India, operating as part of the ICICI Group, and provides online trading and investment services spanning equity, derivatives, IPO, mutual funds, fixed deposits, bonds...

Paytm Money

Paytm Money

Active Clients: 8,60,278

Founded in 2017, Paytm Money has emerged as a leading Indian wealth management platform, utilizing technology to simplify investment processes. It enables investments across a wide range of assets, including equities,...

Side-by-Side Compare Table

Category	ICICIdirect	Paytm Money
Basic Details	•Broker Type: Full-service broker (ICICI Group) •Founded: 1995 (ICICIdirect platform legacy)	•Broker Type: Digital-first discount-style broker and wealth platform •Founded: 2017
Charges & AMC	•Account Opening: Rs 0 (as listed) •Demat AMC: Rs 700 per annum (individual account)	•Account opening is shown as digital and low-cost (source also references Rs 200 in one section). •Maintenance charges are positioned as low/zero in key offers.
Brokerage	•Brokerage is plan based (Prime plans and MoneySaver). •Prime plan examples range by subscription slab.	•Equity Delivery: Rs 20 or 2.5% (whichever is lower) •Equity Intraday: Rs 20 or 0.05% (whichever is lower)
Other Charges	•Call and trade charges apply (listed as Rs 50 per order in extract). •Demat debit and operational charges apply per schedule.	•Auto square-off charge listed (Rs 50). •Physical statement and courier fees can apply on request.
Leverage (Margin)	•Intraday equity margin can go up to around 5x on eligible stocks. •Delivery and carry-forward generally follow full margin norms.	•Margin funding and MTF support are available in product positioning. •Actual leverage depends on segment and risk policies.
Features	•Integrated 3-in-1 account (bank + trading + Demat). •Strong brand trust and branch-assisted model.	•Strong mutual fund and wealth app roots. •GTT, GTC, CO, BO, and basket order support referenced.
Trading Platforms	•ICICIdirect.com website •ICICIdirect mobile app	•Paytm Money mobile app •Paytm Money web platform
Reviews & Ratings	•Viewed as feature-rich and trusted for integrated banking workflow. •In this source extract, no final single overall numeric rating table is shown.	•Positioned as low-cost, digital-first platform with large user base. •Source extract includes ratings section heading but not a full visible numeric table in this slice.
Investment Options	•Equity and derivatives •IPO, mutual funds, bonds, NCDs	•Equity and F&O •Mutual funds and SIP
Order Types Offered	•Standard market/limit execution flows •VTC/GTC-style functionality referenced in source context	•GTT and GTC •CO and BO
Suitable For (Investor Type)	•Investors wanting 3-in-1 integration and branch support. •Users preferring broader product coverage over pure discount pricing.	•App-first investors and traders seeking all-digital flow. •Users wanting combined mutual fund plus stock execution.
Pros and Cons	•Pros: •Robust integrated banking-broking setup.	•Pros: •Broad digital investing stack with useful advanced order features.

Detailed Comparison

Basic Details

ICICIdirect	Paytm Money
•Broker Type: Full-service broker (ICICI Group) •Founded: 1995 (ICICIdirect platform legacy) •SEBI Registration: INZ000183631 •NSE Member Code: 07730 •Net Worth: Rs 4581.84 Cr	•Broker Type: Digital-first discount-style broker and wealth platform •Founded: 2017 •SEBI Registration: INZ000240532 •NSE Member Code: 90165 •Net Worth: Rs 383.59 Cr

Charges & AMC

ICICIdirect	Paytm Money
•Account Opening: Rs 0 (as listed) •Demat AMC: Rs 700 per annum (individual account) •Demat debit charge and call-and-trade charges apply	•Account opening is shown as digital and low-cost (source also references Rs 200 in one section). •Maintenance charges are positioned as low/zero in key offers. •No branch-led offline opening model.

Brokerage

ICICIdirect	Paytm Money
•Brokerage is plan based (Prime plans and MoneySaver). •Prime plan examples range by subscription slab. •MoneySaver example: Delivery 0.29%, Intraday/Futures 0.029%, Options Rs 49 per lot.	•Equity Delivery: Rs 20 or 2.5% (whichever is lower) •Equity Intraday: Rs 20 or 0.05% (whichever is lower) •Equity Futures: 0.02% or up to Rs 20 per order •Equity Options: Rs 20 per order

Other Charges

ICICIdirect	Paytm Money
•Call and trade charges apply (listed as Rs 50 per order in extract). •Demat debit and operational charges apply per schedule. •Standard statutory charges apply separately.	•Auto square-off charge listed (Rs 50). •Physical statement and courier fees can apply on request. •Usual statutory and exchange charges apply.

Leverage (Margin)

ICICIdirect	Paytm Money
•Intraday equity margin can go up to around 5x on eligible stocks. •Delivery and carry-forward generally follow full margin norms.	•Margin funding and MTF support are available in product positioning. •Actual leverage depends on segment and risk policies.

Features

ICICIdirect	Paytm Money
•Integrated 3-in-1 account (bank + trading + Demat). •Strong brand trust and branch-assisted model. •Research and multi-product investing workflows.	•Strong mutual fund and wealth app roots. •GTT, GTC, CO, BO, and basket order support referenced. •Advisory and market education content ecosystem.

Trading Platforms

ICICIdirect	Paytm Money
•ICICIdirect.com website •ICICIdirect mobile app	•Paytm Money mobile app •Paytm Money web platform

Reviews & Ratings

ICICIdirect	Paytm Money
•Viewed as feature-rich and trusted for integrated banking workflow. •In this source extract, no final single overall numeric rating table is shown.	•Positioned as low-cost, digital-first platform with large user base. •Source extract includes ratings section heading but not a full visible numeric table in this slice.

Investment Options

ICICIdirect	Paytm Money
•Equity and derivatives •IPO, mutual funds, bonds, NCDs •Commodities •Insurance and other wealth products	•Equity and F&O •Mutual funds and SIP •IPO and ETFs •Bonds and NPS

Order Types Offered

ICICIdirect	Paytm Money
•Standard market/limit execution flows •VTC/GTC-style functionality referenced in source context •Delivery, intraday, and derivatives order flows	•GTT and GTC •CO and BO •Basket orders •Standard market and limit order workflows

Suitable For (Investor Type)

ICICIdirect	Paytm Money
•Investors wanting 3-in-1 integration and branch support. •Users preferring broader product coverage over pure discount pricing. •ICICI ecosystem customers who value seamless account linkage.	•App-first investors and traders seeking all-digital flow. •Users wanting combined mutual fund plus stock execution. •Retail traders who use advanced order types.

Pros and Cons

ICICIdirect	Paytm Money
•Pros: •Robust integrated banking-broking setup. •Broad product basket and research availability. •Strong brand and support infrastructure. •Cons: •Brokerage can be high versus discount peers without optimized plan selection. •Charges and plan structure can feel complex for new users.	•Pros: •Broad digital investing stack with useful advanced order features. •Low-cost brokerage cap structure. •Strong integration with investor education and content. •Cons: •No branch-support model for offline users. •Account opening and fee terms can vary by campaign and segment.

Final Note

Use this side-by-side comparison as a starting point and verify the latest brokerage and compliance details on official broker pages before taking decisions.