ICICIdirect vs Fyers | Broker Comparison

ICICIdirect vs Fyers

Side-by-side view of features, pricing context, and platform fit.

ICICIdirect

ICICIdirect

Active Clients: 20,45,086

ICICIdirect is a prominent retail stock broker in India, operating as part of the ICICI Group, and provides online trading and investment services spanning equity, derivatives, IPO, mutual funds, fixed deposits, bonds...

Fyers

Fyers

Active Clients: 2,00,780

Established in 2015, Fyers Securities is a Bangalore-based online discount stock brokerage firm. Fyers facilitates trading in Equity Cash, F&O, and Currency Derivatives segments. The term FYERS stands for "Focus Your ...

Side-by-Side Compare Table

Category	ICICIdirect	Fyers
Basic Details	•Broker Type: Full-service broker (ICICI Group) •Founded: 1995 (ICICIdirect platform legacy)	•Broker Type: Discount broker •Founded: 2015
Charges & AMC	•Account Opening: Rs 0 (as listed) •Demat AMC: Rs 700 per annum (individual account)	•Trading and Demat Account Opening: Rs 0 •Trading AMC: Rs 0 (lifetime as stated)
Brokerage	•Brokerage is plan based (Prime plans and MoneySaver). •Prime plan examples range by subscription slab.	•Equity Delivery: Rs 20 or 0.03% (whichever is lower) •Equity Intraday: Rs 20 or 0.03% (whichever is lower)
Other Charges	•Call and trade charges apply (listed as Rs 50 per order in extract). •Demat debit and operational charges apply per schedule.	•Call and Trade: additional charge (referenced as Rs 50/order) •Admin square-off charges may apply for auto close positions.
Leverage (Margin)	•Intraday equity margin can go up to around 5x on eligible stocks. •Delivery and carry-forward generally follow full margin norms.	•Margin products include MTF offerings in promotional messaging. •Practical leverage and margin depend on segment, risk, and exchange norms.
Features	•Integrated 3-in-1 account (bank + trading + Demat). •Strong brand trust and branch-assisted model.	•In-house built trading stack. •Insta Options for strategy building and payoff analysis.
Trading Platforms	•ICICIdirect.com website •ICICIdirect mobile app	•Fyers App (mobile) •Fyers Web
Reviews & Ratings	•Viewed as feature-rich and trusted for integrated banking workflow. •In this source extract, no final single overall numeric rating table is shown.	•Marketed as a low-brokerage technology-first platform. •In this source extract, a single numeric overall rating is not prominently presented.
Investment Options	•Equity and derivatives •IPO, mutual funds, bonds, NCDs	•Equity cash •F&O
Order Types Offered	•Standard market/limit execution flows •VTC/GTC-style functionality referenced in source context	•Standard equity and derivatives order types •Intraday and delivery order handling
Suitable For (Investor Type)	•Investors wanting 3-in-1 integration and branch support. •Users preferring broader product coverage over pure discount pricing.	•Active traders focused on low brokerage and platform tools. •Users who prefer in-house charting and options strategy interfaces.
Pros and Cons	•Pros: •Robust integrated banking-broking setup.	•Pros: •Very competitive flat-fee structure.

Detailed Comparison

Basic Details

ICICIdirect	Fyers
•Broker Type: Full-service broker (ICICI Group) •Founded: 1995 (ICICIdirect platform legacy) •SEBI Registration: INZ000183631 •NSE Member Code: 07730 •Net Worth: Rs 4581.84 Cr	•Broker Type: Discount broker •Founded: 2015 •SEBI Registration: INZ000008524 •NSE Member Code: 90061 •Net Worth: Rs 175.61 Cr

Charges & AMC

ICICIdirect	Fyers
•Account Opening: Rs 0 (as listed) •Demat AMC: Rs 700 per annum (individual account) •Demat debit charge and call-and-trade charges apply	•Trading and Demat Account Opening: Rs 0 •Trading AMC: Rs 0 (lifetime as stated) •Demat AMC: Rs 0 (lifetime as stated)

Brokerage

ICICIdirect	Fyers
•Brokerage is plan based (Prime plans and MoneySaver). •Prime plan examples range by subscription slab. •MoneySaver example: Delivery 0.29%, Intraday/Futures 0.029%, Options Rs 49 per lot.	•Equity Delivery: Rs 20 or 0.03% (whichever is lower) •Equity Intraday: Rs 20 or 0.03% (whichever is lower) •Futures: Rs 20 or 0.03% (whichever is lower) •Options: Flat Rs 20 per executed order

Other Charges

ICICIdirect	Fyers
•Call and trade charges apply (listed as Rs 50 per order in extract). •Demat debit and operational charges apply per schedule. •Standard statutory charges apply separately.	•Call and Trade: additional charge (referenced as Rs 50/order) •Admin square-off charges may apply for auto close positions. •Usual statutory charges apply across segments.

Leverage (Margin)

ICICIdirect	Fyers
•Intraday equity margin can go up to around 5x on eligible stocks. •Delivery and carry-forward generally follow full margin norms.	•Margin products include MTF offerings in promotional messaging. •Practical leverage and margin depend on segment, risk, and exchange norms.

Features

ICICIdirect	Fyers
•Integrated 3-in-1 account (bank + trading + Demat). •Strong brand trust and branch-assisted model. •Research and multi-product investing workflows.	•In-house built trading stack. •Insta Options for strategy building and payoff analysis. •Low-cost fixed brokerage proposition.

Trading Platforms

ICICIdirect	Fyers
•ICICIdirect.com website •ICICIdirect mobile app	•Fyers App (mobile) •Fyers Web •Fyers One desktop terminal

Reviews & Ratings

ICICIdirect	Fyers
•Viewed as feature-rich and trusted for integrated banking workflow. •In this source extract, no final single overall numeric rating table is shown.	•Marketed as a low-brokerage technology-first platform. •In this source extract, a single numeric overall rating is not prominently presented.

Investment Options

ICICIdirect	Fyers
•Equity and derivatives •IPO, mutual funds, bonds, NCDs •Commodities •Insurance and other wealth products	•Equity cash •F&O •Currency derivatives •Mutual funds (direct)

Order Types Offered

ICICIdirect	Fyers
•Standard market/limit execution flows •VTC/GTC-style functionality referenced in source context •Delivery, intraday, and derivatives order flows	•Standard equity and derivatives order types •Intraday and delivery order handling •Option strategy workflow through Insta Options tools

Suitable For (Investor Type)

ICICIdirect	Fyers
•Investors wanting 3-in-1 integration and branch support. •Users preferring broader product coverage over pure discount pricing. •ICICI ecosystem customers who value seamless account linkage.	•Active traders focused on low brokerage and platform tools. •Users who prefer in-house charting and options strategy interfaces.

Pros and Cons

ICICIdirect	Fyers
•Pros: •Robust integrated banking-broking setup. •Broad product basket and research availability. •Strong brand and support infrastructure. •Cons: •Brokerage can be high versus discount peers without optimized plan selection. •Charges and plan structure can feel complex for new users.	•Pros: •Very competitive flat-fee structure. •Lifetime-free account opening and AMC in listed plan context. •Strong options/trader-focused tooling. •Cons: •Assisted channels (call and trade/admin square-off) add extra charges. •Product breadth is narrower than some full-service bank-backed brokers.

Final Note

Use this side-by-side comparison as a starting point and verify the latest brokerage and compliance details on official broker pages before taking decisions.