ICICIdirect vs Angel One | Broker Comparison

ICICIdirect vs Angel One

Side-by-side view of features, pricing context, and platform fit.

ICICIdirect

ICICIdirect

Active Clients: 20,45,086

ICICIdirect is a prominent retail stock broker in India, operating as part of the ICICI Group, and provides online trading and investment services spanning equity, derivatives, IPO, mutual funds, fixed deposits, bonds...

Angel One

Angel One

Active Clients: 67,45,594

Established in 1987, Angel One is one of India's largest full-service retail brokers, also providing discount-style online brokerage plans. The brokerage firm offers stock and commodity trading, investment advisory se...

Side-by-Side Compare Table

Category	ICICIdirect	Angel One
Basic Details	•Broker Type: Full-service broker (ICICI Group) •Founded: 1995 (ICICIdirect platform legacy)	•Broker Type: Full-service broker with discount-style pricing plans •Founded: 1987
Charges & AMC	•Account Opening: Rs 0 (as listed) •Demat AMC: Rs 700 per annum (individual account)	•Account Opening: Nil in promoted offer periods •Demat/AMC: Often free for first year in offer windows
Brokerage	•Brokerage is plan based (Prime plans and MoneySaver). •Prime plan examples range by subscription slab.	•Equity Delivery: Flat Rs 20 or 0.1% (whichever is lower) •Equity Intraday: Flat Rs 20 or 0.3% (whichever is lower)
Other Charges	•Call and trade charges apply (listed as Rs 50 per order in extract). •Demat debit and operational charges apply per schedule.	•Statutory charges apply: STT, exchange charges, GST, SEBI charges, stamp duty. •Call and trade attracts additional fee.
Leverage (Margin)	•Intraday equity margin can go up to around 5x on eligible stocks. •Delivery and carry-forward generally follow full margin norms.	•Intraday equity leverage can go up to around 5x on eligible stocks. •F&O margins follow exchange and risk norms.
Features	•Integrated 3-in-1 account (bank + trading + Demat). •Strong brand trust and branch-assisted model.	•ARQ advisory engine for idea support. •Large branch and partner network.
Trading Platforms	•ICICIdirect.com website •ICICIdirect mobile app	•Angel One App (mobile) •Angel One Trade (web)
Reviews & Ratings	•Viewed as feature-rich and trusted for integrated banking workflow. •In this source extract, no final single overall numeric rating table is shown.	•Overall rating reference seen in source: 2.7/5 (partial table snapshot).
Investment Options	•Equity and derivatives •IPO, mutual funds, bonds, NCDs	•Equity •Commodity
Order Types Offered	•Standard market/limit execution flows •VTC/GTC-style functionality referenced in source context	•Standard market and limit orders •Intraday and delivery order flows
Suitable For (Investor Type)	•Investors wanting 3-in-1 integration and branch support. •Users preferring broader product coverage over pure discount pricing.	•Users wanting a mix of full-service support and flat-fee trading. •Traders who value research and advisory touchpoints.
Pros and Cons	•Pros: •Robust integrated banking-broking setup.	•Pros: •Strong brand history and physical support network.

Detailed Comparison

Basic Details

ICICIdirect	Angel One
•Broker Type: Full-service broker (ICICI Group) •Founded: 1995 (ICICIdirect platform legacy) •SEBI Registration: INZ000183631 •NSE Member Code: 07730 •Net Worth: Rs 4581.84 Cr	•Broker Type: Full-service broker with discount-style pricing plans •Founded: 1987 •SEBI Registration: INZ000161534 •NSE Member Code: 12798 •Net Worth: Rs 4620.22 Cr

Charges & AMC

ICICIdirect	Angel One
•Account Opening: Rs 0 (as listed) •Demat AMC: Rs 700 per annum (individual account) •Demat debit charge and call-and-trade charges apply	•Account Opening: Nil in promoted offer periods •Demat/AMC: Often free for first year in offer windows •Call and Trade: Charged separately (commonly Rs 20 per trade)

Brokerage

ICICIdirect	Angel One
•Brokerage is plan based (Prime plans and MoneySaver). •Prime plan examples range by subscription slab. •MoneySaver example: Delivery 0.29%, Intraday/Futures 0.029%, Options Rs 49 per lot.	•Equity Delivery: Flat Rs 20 or 0.1% (whichever is lower) •Equity Intraday: Flat Rs 20 or 0.3% (whichever is lower) •Equity F&O: Flat Rs 20 •Currency F&O: Flat Rs 20 •Commodity F&O: Flat Rs 20

Other Charges

ICICIdirect	Angel One
•Call and trade charges apply (listed as Rs 50 per order in extract). •Demat debit and operational charges apply per schedule. •Standard statutory charges apply separately.	•Statutory charges apply: STT, exchange charges, GST, SEBI charges, stamp duty. •Call and trade attracts additional fee.

Leverage (Margin)

ICICIdirect	Angel One
•Intraday equity margin can go up to around 5x on eligible stocks. •Delivery and carry-forward generally follow full margin norms.	•Intraday equity leverage can go up to around 5x on eligible stocks. •F&O margins follow exchange and risk norms.

Features

ICICIdirect	Angel One
•Integrated 3-in-1 account (bank + trading + Demat). •Strong brand trust and branch-assisted model. •Research and multi-product investing workflows.	•ARQ advisory engine for idea support. •Large branch and partner network. •Research plus advisory ecosystem. •Unified web, mobile, and desktop access.

Trading Platforms

ICICIdirect	Angel One
•ICICIdirect.com website •ICICIdirect mobile app	•Angel One App (mobile) •Angel One Trade (web) •Angel SpeedPro (desktop terminal)

Reviews & Ratings

ICICIdirect	Angel One
•Viewed as feature-rich and trusted for integrated banking workflow. •In this source extract, no final single overall numeric rating table is shown.	•Overall rating reference seen in source: 2.7/5 (partial table snapshot).

Investment Options

ICICIdirect	Angel One
•Equity and derivatives •IPO, mutual funds, bonds, NCDs •Commodities •Insurance and other wealth products	•Equity •Commodity •Currency •F&O •Mutual funds •Other distributed financial products

Order Types Offered

ICICIdirect	Angel One
•Standard market/limit execution flows •VTC/GTC-style functionality referenced in source context •Delivery, intraday, and derivatives order flows	•Standard market and limit orders •Intraday and delivery order flows •Call-and-trade assisted orders

Suitable For (Investor Type)

ICICIdirect	Angel One
•Investors wanting 3-in-1 integration and branch support. •Users preferring broader product coverage over pure discount pricing. •ICICI ecosystem customers who value seamless account linkage.	•Users wanting a mix of full-service support and flat-fee trading. •Traders who value research and advisory touchpoints. •Investors preferring both online and assisted channels.

Pros and Cons

ICICIdirect	Angel One
•Pros: •Robust integrated banking-broking setup. •Broad product basket and research availability. •Strong brand and support infrastructure. •Cons: •Brokerage can be high versus discount peers without optimized plan selection. •Charges and plan structure can feel complex for new users.	•Pros: •Strong brand history and physical support network. •Discount-style flat brokerage in key segments. •Advisory and research stack available. •Cons: •Some plan terms and margin products can be complex for beginners. •Extra operational charges apply for selected assisted services.

Final Note

Use this side-by-side comparison as a starting point and verify the latest brokerage and compliance details on official broker pages before taking decisions.