ICICIdirect vs Groww | Broker Comparison

ICICIdirect vs Groww

Side-by-side view of features, pricing context, and platform fit.

ICICIdirect

ICICIdirect

Active Clients: 20,45,086

ICICIdirect is a prominent retail stock broker in India, operating as part of the ICICI Group, and provides online trading and investment services spanning equity, derivatives, IPO, mutual funds, fixed deposits, bonds...

Groww

Groww

Active Clients: 1,24,80,505

Groww is a Bangalore-based online brokerage firm operating under Groww Invest Tech Pvt Ltd, a SEBI-registered broker and member of the NSE and BSE. Initially, it began as a direct mutual fund platform, and subsequentl...

Side-by-Side Compare Table

Category	ICICIdirect	Groww
Basic Details	•Broker Type: Full-service broker (ICICI Group) •Founded: 1995 (ICICIdirect platform legacy)	•Broker Type: Digital-first discount broker •Founded: 2016 (broking entity expanded later from MF platform)
Charges & AMC	•Account Opening: Rs 0 (as listed) •Demat AMC: Rs 700 per annum (individual account)	•Trading and Demat Account Opening: Rs 0 •Trading AMC: Rs 0
Brokerage	•Brokerage is plan based (Prime plans and MoneySaver). •Prime plan examples range by subscription slab.	•Equity Delivery: Lower of Rs 20 or 0.05% per order •Equity Intraday: Lower of Rs 20 or 0.05% per order
Other Charges	•Call and trade charges apply (listed as Rs 50 per order in extract). •Demat debit and operational charges apply per schedule.	•Auto square-off charge: Rs 50 •Statutory and exchange charges apply separately.
Leverage (Margin)	•Intraday equity margin can go up to around 5x on eligible stocks. •Delivery and carry-forward generally follow full margin norms.	•Margin and leverage depend on segment and risk policy. •Source section introduces margin topic but does not expose one fixed leverage number in the extracted snapshot.
Features	•Integrated 3-in-1 account (bank + trading + Demat). •Strong brand trust and branch-assisted model.	•Paperless onboarding and simple UX. •Strong mutual fund and retail investing workflow.
Trading Platforms	•ICICIdirect.com website •ICICIdirect mobile app	•Groww Mobile App •Groww Web Platform
Reviews & Ratings	•Viewed as feature-rich and trusted for integrated banking workflow. •In this source extract, no final single overall numeric rating table is shown.	•Positioned as beginner friendly with strong app adoption. •In this source snapshot, no single numeric consolidated rating table is shown.
Investment Options	•Equity and derivatives •IPO, mutual funds, bonds, NCDs	•Equity •Intraday and derivatives
Order Types Offered	•Standard market/limit execution flows •VTC/GTC-style functionality referenced in source context	•Standard market and limit order flows •App and web based execution
Suitable For (Investor Type)	•Investors wanting 3-in-1 integration and branch support. •Users preferring broader product coverage over pure discount pricing.	•First-time investors preferring clean mobile-first experience. •Cost-conscious users who also invest in direct mutual funds.
Pros and Cons	•Pros: •Robust integrated banking-broking setup.	•Pros: •Zero opening/AMC and low brokerage.

Detailed Comparison

Basic Details

ICICIdirect	Groww
•Broker Type: Full-service broker (ICICI Group) •Founded: 1995 (ICICIdirect platform legacy) •SEBI Registration: INZ000183631 •NSE Member Code: 07730 •Net Worth: Rs 4581.84 Cr	•Broker Type: Digital-first discount broker •Founded: 2016 (broking entity expanded later from MF platform) •SEBI Registration: INZ000301838 •NSE Member Code: 90187 •Net Worth: Rs 1433.11 Cr

Charges & AMC

ICICIdirect	Groww
•Account Opening: Rs 0 (as listed) •Demat AMC: Rs 700 per annum (individual account) •Demat debit charge and call-and-trade charges apply	•Trading and Demat Account Opening: Rs 0 •Trading AMC: Rs 0 •Demat AMC: Rs 0

Brokerage

ICICIdirect	Groww
•Brokerage is plan based (Prime plans and MoneySaver). •Prime plan examples range by subscription slab. •MoneySaver example: Delivery 0.29%, Intraday/Futures 0.029%, Options Rs 49 per lot.	•Equity Delivery: Lower of Rs 20 or 0.05% per order •Equity Intraday: Lower of Rs 20 or 0.05% per order •Equity Futures: Flat Rs 20 per order •Equity Options: Flat Rs 20 per order •Direct Mutual Funds: Rs 0 commission

Other Charges

ICICIdirect	Groww
•Call and trade charges apply (listed as Rs 50 per order in extract). •Demat debit and operational charges apply per schedule. •Standard statutory charges apply separately.	•Auto square-off charge: Rs 50 •Statutory and exchange charges apply separately.

Leverage (Margin)

ICICIdirect	Groww
•Intraday equity margin can go up to around 5x on eligible stocks. •Delivery and carry-forward generally follow full margin norms.	•Margin and leverage depend on segment and risk policy. •Source section introduces margin topic but does not expose one fixed leverage number in the extracted snapshot.

Features

ICICIdirect	Groww
•Integrated 3-in-1 account (bank + trading + Demat). •Strong brand trust and branch-assisted model. •Research and multi-product investing workflows.	•Paperless onboarding and simple UX. •Strong mutual fund and retail investing workflow. •Unified app for stocks, IPOs, ETFs, and MFs. •Educational resources via blogs and ebooks.

Trading Platforms

ICICIdirect	Groww
•ICICIdirect.com website •ICICIdirect mobile app	•Groww Mobile App •Groww Web Platform •915 by Groww (advanced web terminal)

Reviews & Ratings

ICICIdirect	Groww
•Viewed as feature-rich and trusted for integrated banking workflow. •In this source extract, no final single overall numeric rating table is shown.	•Positioned as beginner friendly with strong app adoption. •In this source snapshot, no single numeric consolidated rating table is shown.

Investment Options

ICICIdirect	Groww
•Equity and derivatives •IPO, mutual funds, bonds, NCDs •Commodities •Insurance and other wealth products	•Equity •Intraday and derivatives •IPO •ETFs •Direct mutual funds •Digital gold

Order Types Offered

ICICIdirect	Groww
•Standard market/limit execution flows •VTC/GTC-style functionality referenced in source context •Delivery, intraday, and derivatives order flows	•Standard market and limit order flows •App and web based execution •Advanced workflow through 915 terminal for active users

Suitable For (Investor Type)

ICICIdirect	Groww
•Investors wanting 3-in-1 integration and branch support. •Users preferring broader product coverage over pure discount pricing. •ICICI ecosystem customers who value seamless account linkage.	•First-time investors preferring clean mobile-first experience. •Cost-conscious users who also invest in direct mutual funds. •Traders seeking simple flat-fee execution.

Pros and Cons

ICICIdirect	Groww
•Pros: •Robust integrated banking-broking setup. •Broad product basket and research availability. •Strong brand and support infrastructure. •Cons: •Brokerage can be high versus discount peers without optimized plan selection. •Charges and plan structure can feel complex for new users.	•Pros: •Zero opening/AMC and low brokerage. •Strong digital onboarding and usability. •Commission-free direct mutual funds. •Cons: •Limited offline support model. •Advisory depth is lower than traditional full-service broker setups.

Final Note

Use this side-by-side comparison as a starting point and verify the latest brokerage and compliance details on official broker pages before taking decisions.