| Basic Details | - •Broker Type: Full-service broker
- •Founded: 1987
| - •Broker Type: Digital-first discount broker
- •Founded: 2016 (broking entity expanded later from MF platform)
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| Charges & AMC | - •Account opening and first-year concessions are frequently offered in campaigns.
- •Account administration charge may apply (listed in source as Rs 199).
| - •Trading and Demat Account Opening: Rs 0
- •Trading AMC: Rs 0
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| Brokerage | - •Equity Delivery: 0.20%
- •Equity Intraday: Lifetime free highlighted in plan communication
| - •Equity Delivery: Lower of Rs 20 or 0.05% per order
- •Equity Intraday: Lower of Rs 20 or 0.05% per order
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| Other Charges | - •Statutory and exchange charges apply separately.
- •Negotiated brokerage may be available for higher volume clients.
| - •Auto square-off charge: Rs 50
- •Statutory and exchange charges apply separately.
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| Leverage (Margin) | - •Equity intraday margin up to around 5x referenced.
- •F&O margins generally around exchange-required levels.
| - •Margin and leverage depend on segment and risk policy.
- •Source section introduces margin topic but does not expose one fixed leverage number in the extracted snapshot.
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| Features | - •35+ years legacy and strong research franchise.
- •Personal advisory and curated portfolios.
| - •Paperless onboarding and simple UX.
- •Strong mutual fund and retail investing workflow.
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| Trading Platforms | - •MO Investor App
- •MO Trader App
| - •Groww Mobile App
- •Groww Web Platform
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| Reviews & Ratings | - •Rating snapshot in source includes low-to-moderate category scores (overall shown near 2.2/5).
| - •Positioned as beginner friendly with strong app adoption.
- •In this source snapshot, no single numeric consolidated rating table is shown.
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| Investment Options | - •Equity, derivatives, commodity, currency
- •Mutual funds, IPO, insurance, fixed income
| - •Equity
- •Intraday and derivatives
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| Order Types Offered | - •Standard delivery/intraday/F&O order flows
- •Platform support for investor and trader-specific execution styles
| - •Standard market and limit order flows
- •App and web based execution
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| Suitable For (Investor Type) | - •Investors who value research and advisory depth.
- •Users seeking broad product coverage including curated baskets.
| - •First-time investors preferring clean mobile-first experience.
- •Cost-conscious users who also invest in direct mutual funds.
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| Pros and Cons | - •Pros:
- •Deep research-led ecosystem and long market presence.
| - •Pros:
- •Zero opening/AMC and low brokerage.
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