CEOs Secret Hiring Tactic: $25 Billion Firm's Unconventional Interview Process

Bupa CEO Iñaki Ereño's Unconventional Hiring Process

Hiring Mistakes Can Be Costly

Hiring the wrong executive can be an expensive mistake, and Bupa CEO Iñaki Ereño believes traditional job interviews do little to prevent it. Instead of making decisions after a standard one-hour conversation, the head of the healthcare giant puts candidates through six hours of interviews and tests spread across three separate meetings.

The extended hiring process has been instrumental in helping Ereño make better hiring decisions. Bupa, the healthcare company led by Ereño, reported in revenue in 2025 and employs across .