Fyers vs ICICIdirect | Broker Comparison

Fyers vs ICICIdirect

Side-by-side view of features, pricing context, and platform fit.

Fyers

Fyers

Active Clients: 2,00,780

Established in 2015, Fyers Securities is a Bangalore-based online discount stock brokerage firm. Fyers facilitates trading in Equity Cash, F&O, and Currency Derivatives segments. The term FYERS stands for "Focus Your ...

ICICIdirect

ICICIdirect

Active Clients: 20,45,086

ICICIdirect is a prominent retail stock broker in India, operating as part of the ICICI Group, and provides online trading and investment services spanning equity, derivatives, IPO, mutual funds, fixed deposits, bonds...

Side-by-Side Compare Table

Category	Fyers	ICICIdirect
Basic Details	•Broker Type: Discount broker •Founded: 2015	•Broker Type: Full-service broker (ICICI Group) •Founded: 1995 (ICICIdirect platform legacy)
Charges & AMC	•Trading and Demat Account Opening: Rs 0 •Trading AMC: Rs 0 (lifetime as stated)	•Account Opening: Rs 0 (as listed) •Demat AMC: Rs 700 per annum (individual account)
Brokerage	•Equity Delivery: Rs 20 or 0.03% (whichever is lower) •Equity Intraday: Rs 20 or 0.03% (whichever is lower)	•Brokerage is plan based (Prime plans and MoneySaver). •Prime plan examples range by subscription slab.
Other Charges	•Call and Trade: additional charge (referenced as Rs 50/order) •Admin square-off charges may apply for auto close positions.	•Call and trade charges apply (listed as Rs 50 per order in extract). •Demat debit and operational charges apply per schedule.
Leverage (Margin)	•Margin products include MTF offerings in promotional messaging. •Practical leverage and margin depend on segment, risk, and exchange norms.	•Intraday equity margin can go up to around 5x on eligible stocks. •Delivery and carry-forward generally follow full margin norms.
Features	•In-house built trading stack. •Insta Options for strategy building and payoff analysis.	•Integrated 3-in-1 account (bank + trading + Demat). •Strong brand trust and branch-assisted model.
Trading Platforms	•Fyers App (mobile) •Fyers Web	•ICICIdirect.com website •ICICIdirect mobile app
Reviews & Ratings	•Marketed as a low-brokerage technology-first platform. •In this source extract, a single numeric overall rating is not prominently presented.	•Viewed as feature-rich and trusted for integrated banking workflow. •In this source extract, no final single overall numeric rating table is shown.
Investment Options	•Equity cash •F&O	•Equity and derivatives •IPO, mutual funds, bonds, NCDs
Order Types Offered	•Standard equity and derivatives order types •Intraday and delivery order handling	•Standard market/limit execution flows •VTC/GTC-style functionality referenced in source context
Suitable For (Investor Type)	•Active traders focused on low brokerage and platform tools. •Users who prefer in-house charting and options strategy interfaces.	•Investors wanting 3-in-1 integration and branch support. •Users preferring broader product coverage over pure discount pricing.
Pros and Cons	•Pros: •Very competitive flat-fee structure.	•Pros: •Robust integrated banking-broking setup.

Detailed Comparison

Basic Details

Fyers	ICICIdirect
•Broker Type: Discount broker •Founded: 2015 •SEBI Registration: INZ000008524 •NSE Member Code: 90061 •Net Worth: Rs 175.61 Cr	•Broker Type: Full-service broker (ICICI Group) •Founded: 1995 (ICICIdirect platform legacy) •SEBI Registration: INZ000183631 •NSE Member Code: 07730 •Net Worth: Rs 4581.84 Cr

Charges & AMC

Fyers	ICICIdirect
•Trading and Demat Account Opening: Rs 0 •Trading AMC: Rs 0 (lifetime as stated) •Demat AMC: Rs 0 (lifetime as stated)	•Account Opening: Rs 0 (as listed) •Demat AMC: Rs 700 per annum (individual account) •Demat debit charge and call-and-trade charges apply

Brokerage

Fyers	ICICIdirect
•Equity Delivery: Rs 20 or 0.03% (whichever is lower) •Equity Intraday: Rs 20 or 0.03% (whichever is lower) •Futures: Rs 20 or 0.03% (whichever is lower) •Options: Flat Rs 20 per executed order	•Brokerage is plan based (Prime plans and MoneySaver). •Prime plan examples range by subscription slab. •MoneySaver example: Delivery 0.29%, Intraday/Futures 0.029%, Options Rs 49 per lot.

Other Charges

Fyers	ICICIdirect
•Call and Trade: additional charge (referenced as Rs 50/order) •Admin square-off charges may apply for auto close positions. •Usual statutory charges apply across segments.	•Call and trade charges apply (listed as Rs 50 per order in extract). •Demat debit and operational charges apply per schedule. •Standard statutory charges apply separately.

Leverage (Margin)

Fyers	ICICIdirect
•Margin products include MTF offerings in promotional messaging. •Practical leverage and margin depend on segment, risk, and exchange norms.	•Intraday equity margin can go up to around 5x on eligible stocks. •Delivery and carry-forward generally follow full margin norms.

Features

Fyers	ICICIdirect
•In-house built trading stack. •Insta Options for strategy building and payoff analysis. •Low-cost fixed brokerage proposition.	•Integrated 3-in-1 account (bank + trading + Demat). •Strong brand trust and branch-assisted model. •Research and multi-product investing workflows.

Trading Platforms

Fyers	ICICIdirect
•Fyers App (mobile) •Fyers Web •Fyers One desktop terminal	•ICICIdirect.com website •ICICIdirect mobile app

Reviews & Ratings

Fyers	ICICIdirect
•Marketed as a low-brokerage technology-first platform. •In this source extract, a single numeric overall rating is not prominently presented.	•Viewed as feature-rich and trusted for integrated banking workflow. •In this source extract, no final single overall numeric rating table is shown.

Investment Options

Fyers	ICICIdirect
•Equity cash •F&O •Currency derivatives •Mutual funds (direct)	•Equity and derivatives •IPO, mutual funds, bonds, NCDs •Commodities •Insurance and other wealth products

Order Types Offered

Fyers	ICICIdirect
•Standard equity and derivatives order types •Intraday and delivery order handling •Option strategy workflow through Insta Options tools	•Standard market/limit execution flows •VTC/GTC-style functionality referenced in source context •Delivery, intraday, and derivatives order flows

Suitable For (Investor Type)

Fyers	ICICIdirect
•Active traders focused on low brokerage and platform tools. •Users who prefer in-house charting and options strategy interfaces.	•Investors wanting 3-in-1 integration and branch support. •Users preferring broader product coverage over pure discount pricing. •ICICI ecosystem customers who value seamless account linkage.

Pros and Cons

Fyers	ICICIdirect
•Pros: •Very competitive flat-fee structure. •Lifetime-free account opening and AMC in listed plan context. •Strong options/trader-focused tooling. •Cons: •Assisted channels (call and trade/admin square-off) add extra charges. •Product breadth is narrower than some full-service bank-backed brokers.	•Pros: •Robust integrated banking-broking setup. •Broad product basket and research availability. •Strong brand and support infrastructure. •Cons: •Brokerage can be high versus discount peers without optimized plan selection. •Charges and plan structure can feel complex for new users.

Final Note

Use this side-by-side comparison as a starting point and verify the latest brokerage and compliance details on official broker pages before taking decisions.