Axis Direct vs Upstox | Broker Comparison

Axis Direct vs Upstox

Side-by-side view of features, pricing context, and platform fit.

Axis Direct

Axis Direct

Active Clients: 4,11,423

Established in 2005, Axis Securities Ltd is a subsidiary of Axis Bank, a prominent private bank in India. Axis Sec serves as a comprehensive broker, providing stock broking services and distributing financial products...

Upstox

Upstox

Active Clients: 20,36,413

Upstox is a technologically advanced low-cost brokerage firm in India, offering trading services in equities, commodities, currency, futures, and options via web and mobile platforms. Upstox has received investment fr...

Side-by-Side Compare Table

Category	AxisDirect	Upstox
Basic Details	•Broker Type: Full-service broker (Axis Securities) •Founded: 2005	•Broker Type: Discount broker •Founded: Legacy RKSV/Upstox retail broking entity
Charges & AMC	•Demat Account Opening: Rs 0 •Demat AMC: Rs 750 per year (first year free in listed offer)	•Account Opening: Rs 0 •Demat AMC: Rs 150 per year (first-year concessions may apply in offers)
Brokerage	•Brokerage is plan based. •Elite Plan example: Delivery 0.15%, Intraday 0.01%, Futures 0.01%, Options Rs 15/order.	•Equity Delivery: Rs 20 or 2.5% (whichever is lower) •Equity Intraday: Rs 20 or 0.05% (whichever is lower)
Other Charges	•MTF interest is plan dependent. •Usual statutory charges apply: STT, exchange charges, GST, SEBI charges, stamp duty.	•Call and Trade: Rs 20 per executed order •Instant money transfer fee and physical statement fees may apply
Leverage (Margin)	•E-Margin (T+240) proposition is highlighted. •Margin Trading Facility interest rates vary by plan.	•Margin/leverage is segment specific and governed by exchange/risk policies. •Delivery generally follows full margin and intraday can provide lower upfront margins.
Features	•Axis Bank-backed 3-in-1 integration. •30+ product access including unlisted shares and SLBM.	•Digital-first execution with mobile/web stack. •Strong derivatives support and low brokerage positioning.
Trading Platforms	•Axis Direct Investor App •Axis Direct Trader App	•Upstox Pro web platform •Upstox mobile app
Reviews & Ratings	•Positioned as a trusted bank-backed full-service option. •In this source extract, no single numeric overall rating is explicitly listed.	•Commonly viewed as low-cost, trader-friendly platform. •In this extract, no final single consolidated numeric rating table is shown.
Investment Options	•Equity and derivatives •Mutual funds and SIP	•Equity •F&O
Order Types Offered	•Standard order types on mobile/web/desktop •GTD support referenced in app features	•Standard market and limit orders •Delivery/intraday/F&O execution flows
Suitable For (Investor Type)	•Users who want banking + Demat + trading linkage. •Investors needing research-backed and branch-enabled service.	•Cost-sensitive active traders. •App-first users who want strong F&O workflow.
Pros and Cons	•Pros: •Strong 3-in-1 ecosystem with Axis Bank integration.	•Pros: •Competitive low-cost brokerage model.

Detailed Comparison

Basic Details

AxisDirect	Upstox
•Broker Type: Full-service broker (Axis Securities) •Founded: 2005 •SEBI Registration: INZ000161633 •NSE Member Code: 14816 •Net Worth: Rs 1804.95 Cr	•Broker Type: Discount broker •Founded: Legacy RKSV/Upstox retail broking entity •SEBI Registration: INZ000315837 •NSE Member Code: 13942 •Net Worth: Rs 839.83 Cr

Charges & AMC

AxisDirect	Upstox
•Demat Account Opening: Rs 0 •Demat AMC: Rs 750 per year (first year free in listed offer) •Plan-based fee structure applies (for example Elite/Platinum plans)	•Account Opening: Rs 0 •Demat AMC: Rs 150 per year (first-year concessions may apply in offers) •App/web platform model with low-cost pricing

Brokerage

AxisDirect	Upstox
•Brokerage is plan based. •Elite Plan example: Delivery 0.15%, Intraday 0.01%, Futures 0.01%, Options Rs 15/order. •Platinum Plan example: Delivery 0.07%, Intraday 0.01%, Futures 0.01%, Options Rs 10/order.	•Equity Delivery: Rs 20 or 2.5% (whichever is lower) •Equity Intraday: Rs 20 or 0.05% (whichever is lower) •Equity Futures: Rs 20 or 0.05% (whichever is lower) •Equity Options: Flat Rs 20 per order •Currency/Commodity: Similar low-cost flat-fee pattern as per segment tables

Other Charges

AxisDirect	Upstox
•MTF interest is plan dependent. •Usual statutory charges apply: STT, exchange charges, GST, SEBI charges, stamp duty.	•Call and Trade: Rs 20 per executed order •Instant money transfer fee and physical statement fees may apply •DP sell charges and statutory charges are additional

Leverage (Margin)

AxisDirect	Upstox
•E-Margin (T+240) proposition is highlighted. •Margin Trading Facility interest rates vary by plan.	•Margin/leverage is segment specific and governed by exchange/risk policies. •Delivery generally follows full margin and intraday can provide lower upfront margins.

Features

AxisDirect	Upstox
•Axis Bank-backed 3-in-1 integration. •30+ product access including unlisted shares and SLBM. •Research-backed ideas and advisory support. •Relationship manager support for premium users.	•Digital-first execution with mobile/web stack. •Strong derivatives support and low brokerage positioning. •Direct mutual fund access with zero commission.

Trading Platforms

AxisDirect	Upstox
•Axis Direct Investor App •Axis Direct Trader App •Trader EXE desktop terminal •NXTOptions, Greeksoft, Spider, and allied advanced tools	•Upstox Pro web platform •Upstox mobile app

Reviews & Ratings

AxisDirect	Upstox
•Positioned as a trusted bank-backed full-service option. •In this source extract, no single numeric overall rating is explicitly listed.	•Commonly viewed as low-cost, trader-friendly platform. •In this extract, no final single consolidated numeric rating table is shown.

Investment Options

AxisDirect	Upstox
•Equity and derivatives •Mutual funds and SIP •IPO, ETF, NCD, fixed income •Commodities, insurance, tax-saving products, unlisted stocks	•Equity •F&O •Commodity •Currency •Mutual funds

Order Types Offered

AxisDirect	Upstox
•Standard order types on mobile/web/desktop •GTD support referenced in app features •Advanced derivatives and options workflow tools	•Standard market and limit orders •Delivery/intraday/F&O execution flows •Call-and-trade assisted execution

Suitable For (Investor Type)

AxisDirect	Upstox
•Users who want banking + Demat + trading linkage. •Investors needing research-backed and branch-enabled service. •Traders who prefer premium pro tools with plan-based pricing.	•Cost-sensitive active traders. •App-first users who want strong F&O workflow. •Investors needing discount pricing across major segments.

Pros and Cons

AxisDirect	Upstox
•Pros: •Strong 3-in-1 ecosystem with Axis Bank integration. •Rich research and platform coverage. •Multiple plans for different trading styles. •Cons: •Pricing is less simple than flat-fee discount brokers. •Higher fixed plan fees may not suit very low-activity users.	•Pros: •Competitive low-cost brokerage model. •Broad segment coverage across equity, derivatives, commodity, and currency. •Free account opening and strong digital onboarding. •Cons: •Assisted services add extra charges. •Some advanced full-service advisory expectations may not be met.

Final Note

Use this side-by-side comparison as a starting point and verify the latest brokerage and compliance details on official broker pages before taking decisions.