Victorinox Expands Presence in India with Strategic Retail and E-commerce Initiatives
Victorinox Expands in India with Exclusive Stores and E-commerce Platform
Swiss brand Victorinox is set to open five exclusive stores in India by 2028, as part of its India Vision 2030 roadmap, unveiled at the company's global leadership meeting in Mumbai. The expansion reflects the maker of the iconic Swiss Army Knife's growing bet on India, one of its fastest-growing markets.
The company has already recorded a 41% growth in India during the January-June 2026 period, driven by its watches business, its largest category in the country. Victorinox is targeting 39% growth for calendar 2026 and has plans to expand its retail network to more than 400 retail doors in India by the end of 2026, up from the current 384 retail doors. The company also plans to increase marketing spending by 20% to support the expansion.
Victorinox's expansion comes as Swiss watchmakers increasingly target India, drawn by rising luxury demand and lower import duties under the India-European Free Trade Association (EFTA) trade agreement. According to data from the Federation of the Swiss Watch Industry (FH), Swiss watch imports into India rose to about ₹3,500 crore in 2025, from ₹3,244.6 crore in 2024.
