TV Sales Surge Ahead of FIFA World Cup Amid Growing Football Fever

TV Sales Get a Boost from Cricket and Football Ahead of FIFA World Cup

The Indian television market, which has been experiencing a slowdown, is receiving a much-needed boost from cricket and football. Retailers and TV makers are reporting a sharp rise in sales as consumers upgrade their home entertainment setups ahead of the FIFA World Cup. The surge has been particularly pronounced in football-loving states such as West Bengal and Kerala, where demand for larger-screen televisions has picked up significantly.

LG and SPPL Record Strong Jump in Sales

TV brands including LG and SPPL, the exclusive brand licensee for Kodak, Thomson, Blaupunkt, and Westinghouse televisions in India, have recorded a strong jump in sales during the ongoing quarter. For South Korean electronics giant LG, the FIFA season has helped accelerate growth in its television business. LG's sales have been driven by an increasing demand for large-screen TVs, with the company witnessing two times growth in this segment during sporting events.