Women's Participation in Mutual Funds Hits Historic High: DSP MF Study Reveals 44% of Women Now Invest Independently

Winvestor Pulse 2025-26 Report Highlights Rising Confidence and Self-Reliance Among Women Investors

Key Findings:

• 56% of women investors now make investment decisions independently, up from 44% in 2022, according to the Winvestor Pulse 2025-26 report by DSP Asset Managers.
• The survey, conducted in partnership with YouGov, is based on 5,050 respondents as of Q4FY2025.
• Women's confidence and participation in mutual funds and exchange-traded market products have increased, leading to a gradual shift in perceptions around money, risk, and financial freedom.

Investment Decision-Making:

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• Men still report higher autonomy, with 68% saying they largely decide independently, up from 65% in 2022.
• The gap between genders has narrowed, with women increasingly taking independent decisions.
• 42% of men take entirely independent decisions without seeking advice, compared with 33% of women.

Digital Financial Conversations:

• Women investors are increasingly active in digital financial conversations, with 51% of women currently invested in stocks actively sharing or commenting on stock-related content on social media.
• YouTube remains the most widely used platform, with 81% of women investors engaging with stock-related content.
• Instagram usage stands at 70% among women investors.

Financial Aspirations:

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• Improving standard of living remains a top financial aspiration, but mentions have declined from 52% in 2022 to 48% in 2025.
• Saving enough for retirement remains steady at 47%, while lifestyle spending is on the rise.
• 41% of women prioritize travel over buying a home, compared with 34% of men.

Risk Preferences:

• 65% of respondents prefer growing money slowly and steadily, while 35% prefer doubling it quickly despite higher risk.
• Among respondents aged 45-60, 76% of men and 69% of women favour steady growth.

Advisor Preferences:

• 94% of investors who consult professional advisors are satisfied, unchanged from 2022.
• 80% of respondents are neutral about the gender of their advisor.