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The company, Wakefit Innovations Limited, was incorporated in 2016; it is an Indian D2C home and sleep solutions company, best known for its affordable and high-quality mattresses and furniture.The company initially gained popularity with its memory foam mattresses sold directly to customers online, bypassing middlemen, and offering competitive prices. Over time, Wakefit expanded its portfolio into pillows, beds, sofas, study tables, wardrobes, and other furniture items, catering to the changing needs of the modern Indian home.The company operates primarily through its digital channels, supported by strong logistics and customer service, which enables it to reach customers across urban and semi-urban areas in India.Product Portfolio:MattressesFurnitureFurnishingsAs of December 31, 2024, the company had 2,085 permanent employees, out of which 1,504 were employees (excluding skilled and unskilled labours) and 581 were skilled and unskilled labours.
Revenue Growth
Kratikal Tech
Atharva Polyplast
Seemax Resources
Sampark India Logistics
Vinit Mobile
Teja Engineering Industries
| Companies Name | Open - Close | Issue Size | Min. Qty | Issue Price | Apply |
|---|---|---|---|---|---|
Kratikal Tech SME | 30th Jun 2026 - 2nd Jul 2026 | 39.69 Cr | 1000 Shares | ₹ 128.00 | |
Atharva Polyplast SME | 30th Jun 2026 - 2nd Jul 2026 | 27.00 Cr | 2000 Shares | ₹ 55.00 | |
Seemax Resources SME | 30th Jun 2026 - 2nd Jul 2026 | 19.74 Cr | 1000 Shares | ₹ 134.00 | |
Sampark India Logistics SME | 30th Jun 2026 - 2nd Jul 2026 | 27.22 Cr | 1600 Shares | ₹ 80.00 | |
Vinit Mobile SME | 30th Jun 2026 - 2nd Jul 2026 | 34.13 Cr | 800 Shares | ₹ 150.00 | |
Teja Engineering Industries SME | 30th Jun 2026 - 2nd Jul 2026 | 27.36 Cr | 600 Shares | ₹ 220.00 | |
Knack Packaging Mainboard | 1st Jul 2026 - 3rd Jul 2026 | 439.50 Cr | 88 Shares | ₹ 161.00 |

Open Date
08 Dec 2025
Close Date
10 Dec 2025
Min Investment
₹14820
Lot Size
76 Shares
Issue Size
₹1288.89 Cr
Price Range
₹185 - ₹195
Listing Date
Dec 15, 2025
IPO Doc
RHP PDFCompany Valuation
Earning Expansion
The investment checklist helps you understand a company's financial health at a glance and identify quality investment opportunities easily.
₹30.84 crore will fund 117 COCO-regular stores, and ₹15.41 crore will fund equipment and machinery. The company will use ₹161.46 crore for lease, rent and license fee payments for its existing stores The company will allocate ₹108.40 crore for marketing and advertising to boost brand awareness. Up to 25% of the IPO’s gross proceeds may be used for general corporate purposes.
Capital expenditure
12.2%
Expenditure towards lease payment
42.8%
Marketing and advertising expenses
28.7%
General corporate purposes
16.3%
₹30.84 crore will fund 117 COCO-regular stores, and ₹15.41 crore will fund equipment and machinery.
The company will use ₹161.46 crore for lease, rent and license fee payments for its existing stores
The company will allocate ₹108.40 crore for marketing and advertising to boost brand awareness.
Up to 25% of the IPO’s gross proceeds may be used for general corporate purposes.
In Cr.
Revenue: ₹741.30
EBITDA: ₹103.19
Profit: ₹35.57
| Key Performance Indicator | 30-Sep-25 (In Cr.) | 31-Mar-25 (In Cr.) | 31-Mar-24 (In Cr.) | 31-Mar-23 (In Cr.) |
|---|---|---|---|---|
| Revenue | 741.30 | 1305.43 | 1017.33 | 820.01 |
| EBITDA | 103.19 | 90.83 | 65.85 | -85.75 |
| Expenses | ||||
| Profit After Tax | 35.57 | -35.00 | -15.05 | -145.68 |
| Assets | 1220.34 | 1050.75 | 928.30 | 791.80 |
| Net Worth | 557.34 | 520.57 | 543.61 | 505.08 |
| Reserves | 522.34 | 500.27 | 523.33 | 486.99 |
| Borrowing |
Ankit Garg
Chaitanya Ramalingegowda
43.01%
36.83%
Wakefit Innovations
Umiya Emporium, 97-99, 2nd and 4th Floor, Adugodi, Tavarekere, Opp. Forum Mall, Hosur Road, Bengaluru, Karnataka, 560029
MUFG Intime India Pvt Ltd
The company delivers wide reach through its website, major marketplaces, and rapid offline expansion. COCO regular stores have grown 5x from 23 in FY23 to 125 by September 2025 across 62 cities. MBO presence has scaled quickly to 1,504 stores across 395 cities in under 3.5 years, significantly boosting nationwide accessibility and brand visibility.
The company’s marketing strategy blends community engagement, creative campaigns, and celebrity collaborations to strengthen brand recall while maintaining disciplined spending. Marketing and promotion expenses have remained efficient at 5.10% of revenue in H1 FY25, compared with 7.56% in FY25, 7.84% in FY24, and 11.80% in FY23, demonstrating improved ROI on brand investments alongside growing customer reach and engagement.
Raw material cost intensity remains high, forming 58.05% of revenue in FY23, 47.04% in FY24, 45.68% in FY25 and 46.72% in H1FY26. The company does not have long-term supply agreements and imports up to 38.14% of materials (H1FY26), increasing exposure to global pricing, forex fluctuations and import policy changes.
Sales through online marketplaces still contribute 41.19% in FY23, 38.71% in FY24, 37.95% in FY25 and 29.33% in H1FY26. These platforms can alter visibility algorithms, increase commission charges, or prioritize their own private-label brands, impacting the company’s revenue and margins.
The company is highly reliant on the “Wakefit” brand and invests heavily in advertising, spending 11.80% of revenue in FY23, 7.84% in FY24, 7.56% in FY25 and 5.10% in H1FY26. Any negative publicity, quality concerns or counterfeit activity could impact sales momentum and brand trust.