Wishlink Secures $17.5 Million in Series B Funding Led by Vertex Ventures Southeast Asia, India

Wishlink Secures $17.5 Million in Series B Funding Round

Wishlink, a creator commerce platform, has closed a $17.5 million Series B funding round, led by Vertex Ventures Southeast Asia & India. Existing investors Fundamentum and Elevation Capital also participated in the round, demonstrating strong investor confidence in Wishlink's vision, scale, and execution.

The funding will enable Wishlink to expand its creator and brand network, invest in technology that improves shopping experiences for consumers, and facilitate deeper collaboration between creators and brands. As content plays an increasingly important role in product discovery and purchase, Wishlink is well-positioned to redefine product discovery and shape the future of commerce in the country.

Wishlink's platform has seen significant growth, with over 40,000 monthly active content creators generating over 300,000 pieces of content each month. The platform enables over 6 million orders and over Rs 350 crore in monthly sales for its partner brands and e-commerce platforms.

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The company plans to empower lakhs of creators to earn sustainably from their content, enabling their audiences to shop better and adding immense value to brands across their funnel. This vision is driven by the rapid growth of the creator economy in India, where consumer buying behavior is shifting toward influencer-led discovery and purchase.

Key Statistics:

• $17.5 million: Series B funding round
• 40,000: Monthly active content creators
• 300,000: Pieces of content generated each month
• 6 million: Orders enabled each month
• Rs 350 crore: Monthly sales enabled for partner brands and e-commerce platforms