Trump's Cryptocurrency Holdings Swell by $660 Million Amid Quiet Token Sales

Trump Family Sees $1.55 Billion Windfall from World Liberty Financial Inc. Token Sales

The Trump family has amassed a significant new stream of income, with the sales of World Liberty Financial Inc. tokens generating roughly $1.55 billion in revenue. This influx of funds has lifted their total fortune by about $660 million, according to the Bloomberg Billionaires Index.

The sales of World Liberty Financial's token, WLFI, have been a major contributor to the Trump family's wealth. Since late 2024, the family has amassed hundreds of millions of dollars from a portfolio of crypto interests, including Bitcoin mining and a memecoin named after Trump. World Liberty Financial, co-founded by Trump and his sons, is now worth more to the family than any other business, including their stake in Trump Media & Technology Group Corp. or the famed Mar-a-Lago resort.

The transactions, which were discovered with the help of data analysis firm Tokenomist.ai, show that World Liberty sold a trove of its WLFI tokens publicly in late 2024 and early 2025, netting more than $550 million. The project also sold another 5.9 billion tokens in "white glove" sales, which were reported earlier this month. Additionally, Tokenomist.ai's examination of the project's governance filings identified an additional 1 billion tokens that appear to have been allocated to early investors.

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The previously unreported income accelerates a change that has been underway for the Trump family's wealth since the start of President Trump's second term. An increasing share of the Trumps' overall net worth comes from crypto ventures, with the president's family members vastly adding to their fortune through virtual-currency ventures.

An entity affiliated with Donald Trump, along with certain family members, is entitled to receive 75% of WLFI sale proceeds after accounting for items like reserves and expenses. Altogether, they held 22.5 billion WLFI tokens before a new governance proposal passed this week. The proposal addressed tokens held by early investors, founders, team members, advisers, and partners that remain locked and cannot be traded.

The proposal now locks those tokens for at least another two years. Early investors will get them gradually over the following two years to trade, and insiders will have their tokens unlock over the following three years. Roughly 10% of tokens held by insiders who voted in favor of the proposal will be burned, or destroyed, according to the new rules. Token holders who voted against the proposal will have theirs locked indefinitely.

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For some speculators, bets on Trump-linked crypto ventures have ended in steep losses. Prices of WLFI and the Trump memecoins have fallen sharply over the past year. Each World Liberty token is worth less than 7 cents now, down about 50% so far this year. The Trump family's coins remain locked, so they are not included in the Bloomberg Billionaires Index's calculations. However, on paper, they are worth about $2.4 billion less over that time frame, assuming the family voted in favor of the proposal and burnt 10% of their supply.

The wealth gains come as World Liberty faces mounting pressure. Justin Sun, one of World Liberty's largest investors, sued in April, accusing it of extortion and an "illegal scheme" to seize his tokens. World Liberty denied the charges, then sued Sun for defamation last week. Sun has denied those allegations. Some investors have also been concerned about World Liberty using its own WLFI tokens as collateral on a lending market called Dolomite. The firm has rejected the idea it would pursue such a strategy.