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NIFTY23,4060.33%
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Swiggy Raises Platform Fee to Rs 17.58 per Order

Key Highlights:

  • Swiggy has increased its platform fee to Rs 17.58 per order, a 17% rise from the earlier rate of Rs 14.99.
  • The revised fee is inclusive of Goods and Services Tax (GST).
  • Zomato, another leading food delivery platform, has also raised its effective platform fee to Rs 17.58, including GST.

Analysis:

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The latest hike marks a continuation of the trend seen in the past year, with both Swiggy and Zomato adjusting their customer-facing fees in quick succession. The changes build on a series of hikes, including Zomato's increase in September 2025 to Rs 12 and Swiggy's rise to Rs 14 during the festive season rush.

Impact:

  • The platform fee has become a significant revenue lever for food delivery platforms, with Swiggy and Zomato processing an estimated 4.3-4.5 million orders daily.
  • Platform fees across ecommerce and food delivery players generate around Rs 3,500-4,000 crore annually.

Industry Trends:

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  • The increasing reliance on platform fees reflects limited room to manoeuvre elsewhere, with restaurants pushing back on commissions and competition intensifying.
  • Charging users directly has emerged as a reliable lever to improve margins, particularly in digital commerce.
  • Platform fees have become standard across various industries, including food delivery, ecommerce, fashion, and ticketing.

Outlook:

  • The latest hike signals that further increases in platform fees are likely, as companies continue to lean on small, incremental charges to improve unit economics.

Investor Takeaway

Investors should be cautious of increasing platform fees in the food delivery sector.

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