Simca Advertising Share Price Surges 5% After Strong Rebound from Inauspicious Debut

Simca Advertising Shares Make Weak Debut on NSE SME

Simca Advertising share price made a disappointing debut on the National Stock Exchange (NSE) Small and Medium Enterprises (SME) platform today. The share price opened at ₹156, a decline of 14.75% from the issue price of ₹183. Following a weak start, the stock was locked in at a 5% upper circuit at ₹163.40 per share. Simca Advertising shares touched an intraday low of ₹148.20 per share today.

IPO Details and Subscription Status The ₹58 crore SME Initial Public Offering (IPO) was open for subscription from 8 May to 12 May. The issue was priced at ₹174–₹183 per share. According to Chittorgarh.com, Simca Advertising IPO subscription status on the third bidding day was 69.09 times.

Company Overview and Operations Simca Advertising Ltd operates in the out-of-home (OOH) advertising segment, primarily across Mumbai and Maharashtra. The company offers a wide range of outdoor advertising solutions, including hoardings, gantries, bus panels, bus shelters, kiosks, utility displays, and vinyl signage, helping brands engage with consumers in high-visibility public locations. Simca Advertising caters to clients across multiple sectors, including advertising agencies, entertainment, real estate, fashion and lifestyle, insurance, and government organisations.

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IPO Utilisation and Growth Initiatives The company plans to use the proceeds from its IPO towards several growth and expansion initiatives. The funds will be invested in the purchase and installation of LED advertising screens to strengthen its digital out-of-home (DOOH) advertising network. A portion of the funds will also be used to support its strategic collaboration with Capital World Media Services Pvt. Ltd. to monetise 20 LED digital advertising screens. Additionally, the IPO proceeds will be deployed to meet incremental working capital requirements and for general corporate purposes.

Issue Details and Book Running Lead Manager The IPO comprises entirely a fresh issue of 31.71 lakh equity shares aggregating up to approximately ₹58 crore. The company plans to raise around ₹58.04 crore through the fresh issue component. Socradamus Capital Pvt. Ltd serves as the book-running lead manager, while MUFG Intime India Pvt. Ltd acts as the registrar for the issue. Giriraj Stock Broking Pvt. Ltd is the Market Maker for the company.