Rapido's Entry into Food Delivery: Can It Disrupt the Market?
Rapido Expands into Food-Delivery Market with Ownly
Rapido, a Bengaluru-based startup, is set to challenge Zomato Ltd and Swiggy Ltd in India's food-delivery market. The company, known for its dominance in the bike-taxi market, is launching a subscription-based food-delivery app called Ownly.
Rapido aims to leverage its street smarts and existing customer base to gain a foothold in the food-delivery space. By offering a subscription-based model, the company is positioning itself as a disruptor in the market. This move is expected to impact the existing players, Zomato Ltd and Swiggy Ltd, which have traditionally relied on commission-based models.
The launch of Ownly marks Rapido's entry into the food-delivery market, expanding its portfolio of services beyond bike taxis. The company's strategy is focused on providing a convenient and cost-effective solution for customers, which could potentially lead to increased market share in the highly competitive food-delivery space.
Investor Takeaway
Investors should monitor Rapido's entry into the food-delivery market for potential disruption to existing players.
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