Pushp Brand Files IPO Papers with SEBI, Entire Issue Size Reserved for Offer for Sale

Pushp Brand Files Preliminary Papers for Rs 74.45 Lakh Equity Share IPO

Indore-based packaged spices company Pushp Brand (India) has taken a significant step towards listing its shares on the stock market by filing preliminary papers with the Securities and Exchange Board of India to raise funds via an Initial Public Offering (IPO).

The IPO will comprise an entirely offer for sale of up to 74.45 lakh equity shares by existing shareholders, with no fresh issue component. Promoters Mahendra Kumar Surana and Surendra Kumar Surana each will be selling 8.4 lakh shares via offer for sale, while investors A91 Emerging Fund I LLP and Sixth Sense India Opportunities III proposed to offload 42.2 lakh and 15.45 lakh equity shares, respectively.

Currently, A91 Emerging Fund I LLP held 20.14 percent stake, and Sixth Sense India Opportunities III 7.81 percent shares in Pushp Brand. The company will not receive any funds from its IPO. All the issue proceeds will go to selling shareholders.

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Pushp Brand, founded in 1974, claims to be among the leading spices brands in Madhya Pradesh, with a market share of 20.7 percent in terms of value. It also holds the largest spices brand in the packaged hing market in the state, with a market share of approximately 58 percent.

On the financial front, the company has recorded a profit of Rs 59 crore in the fiscal 2026, growing 28.6 percent from Rs 45.9 crore in the previous year. Revenue during the same period increased by 19.1 percent to Rs 481.9 crore, up from Rs 404.6 crore.

ICICI Securities, IIFL Capital Services, and Systematix Corporate Services have been appointed as the merchant bankers for the Pushp Brand IPO.