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Pronto Raises $20 Million in Extension of Series B Round, Valuation Doubles to $200 Million

Quick home services startup Pronto has secured a fresh $20 million investment from Lachy Groom, co-founder of Physical Intelligence and an early investor in Zepto. This investment is an extension of the company's ongoing Series B round, bringing the total size of the round to $45 million.

The latest funding values the company at $200 million, more than double the valuation at which it raised its first Series B tranche just a month ago. This significant increase in valuation is a testament to Pronto's rapid growth and potential in the home services market.

Pronto's Rapid Growth Continues

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With the new funding, Pronto's total capital raised to date stands at around $60 million, with notable backers including General Catalyst, Bain Capital Ventures, Glade Brook Capital, Epiq Capital, and Lachy Groom. The company plans to use the fresh capital to scale its worker supply, deepen operational infrastructure, and expand service density across existing markets.

Pronto's latest raise comes amid rapid acceleration in operating metrics. The company is now processing 26,000 bookings a day, up from around 18,000 daily bookings a month ago, marking a 44 percent jump in just one month. This significant increase in bookings is a result of the company's growing professional network, which has expanded sharply from 1,440 workers in January to 6,500 trained and background-verified professionals currently.

CompanyDaily Bookings (Jan)Daily Bookings (Feb)Daily Bookings (Mar)Growth (Jan-Mar)
Pronto18,00024,00026,00044%

Despite the rapid growth, Pronto's founder and CEO Anjali Sardana said the platform remains heavily supply constrained, with over 65 percent utilisation. The company faces a significant challenge in worker acquisition, with Sardana stating that worker acquisition has become "significantly more competitive" than customer acquisition.

Read also: MarketSmith India's 4 June Stock Recommendations

Labour Availability Emerges as Biggest Bottleneck

As with rivals across the instant home services market, labour availability is emerging as the biggest operational challenge. Pronto has been experimenting with variable referral incentives, milestone-linked payouts, gifts, and gamified leaderboards to drive worker onboarding. The company sees referrals as its most scalable and sustainable supply onboarding channel, with 60 percent of new worker acquisition now coming through referrals.

Category Scales Rapidly

Pronto's fundraise comes as India's instant home services market sees explosive growth in both user adoption and transaction volumes. A recent Morgan Stanley research note estimated that combined monthly active users across Urban Company, Pronto, and Snabbit crossed 10.4 million in March. Pronto accounted for 2.7 million monthly active users, behind Urban Company's 6.5 million but ahead of Snabbit's 1.2 million.

CompanyMonthly Active Users (March)
Pronto2.7 million
Urban Company6.5 million
Snabbit1.2 million

The brokerage also estimated that Pronto led the category in app downloads during March with 43 percent share, compared with 31 percent for Urban Company and 26 percent for Snabbit.

Funding War Intensifies

The raise comes amid an escalating capital war in the sector as startups race to build dense neighbourhood-level labour networks. Rival Snabbit recently raised $56 million in a Series D round led by Mirae Asset and SIG, while incumbent Urban Company continues to scale its InstaHelp vertical aggressively. Founded in 2025, Pronto has emerged as one of the fastest-scaling startups in the segment, betting that India's largely informal domestic help market can be reorganised through technology-led, on-demand labour networks.

Investor Takeaway

Investors should consider Pronto's growth prospects and potential for further scaling.

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