Novus Loyalty Files for Initial Public Offering, Subscriptions to Open on March 17

Novus Loyalty to Launch Maiden Public Issue Worth Rs 60.15 Crore

Key Highlights

• Novus Loyalty, a loyalty and rewards solutions provider, will launch its initial public offering (IPO) worth Rs 60.15 crore on March 17.
• The IPO is a combination of a fresh issue of 33 lakh shares and an offer-for-sale of 8.2 lakh shares by existing shareholders.

Offer Details

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• The price band for the offer has been fixed at Rs 139-146 per share.
• The anchor book will be opened on March 16, while the IPO will close for all investors on March 20.
• March 23 is the expected date for finalizing IPO share allotment, and March 25 is the date when equity shares will be available for trading on the BSE SME.

IPO Proceeds

• The company plans to spend Rs 13 crore from the fresh issue for upgrading existing products and developing new products.
• Rs 9.6 crore will be utilized for business development and marketing activities, including manpower hiring.
• The remaining funds will be used for general corporate purposes and potential inorganic acquisition.

Company Overview

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• Novus Loyalty provides loyalty and rewards solutions for industries such as fintech, e-commerce, software, finance, banking, FMCG, and real estate.
• The company offers data-driven solutions, including customizable and ready-to-use program models, to help enterprises build meaningful relationships with their customers.

Financial Performance

• Novus Loyalty reported a profit of Rs 3.6 crore for the fiscal year 2025, growing 21% from Rs 2.96 crore in the previous year.
• Revenue from operations during the same period soared 42.8% to Rs 104.6 crore from Rs 73.3 crore.
• Profit for the six months period ended September of the current fiscal stood at Rs 5.8 crore on revenue of Rs 71.4 crore.

Merchant Banker

• The sole merchant banker managing the Novus Loyalty IPO is Smart Horizon Capital Advisors.