
NetApp Adapts Hiring Strategies Amid Shift in Tech Productivity with AI
NetApp Shifts Hiring Strategy to Leverage AI Tools
Company Overview
NetApp, a leading provider of data storage infrastructure and services, is adopting a new hiring strategy that focuses on smaller engineering teams that can be scaled with artificial intelligence (AI) tools. This approach is consistent with the broader shift in hiring strategies across large technology companies, including Microsoft, Meta, and Google.
India Operations
NetApp's biggest innovation centre globally is located in Bengaluru, where over 3,600 engineers have been working for over two decades. The centre is responsible for building and innovating NetApp's core products for the global market. The company has a total of approximately 28,000 employees in India, including other functions.
Market Performance
According to IDC numbers, NetApp has been growing "phenomenally" in India, with a compound annual growth rate (CAGR) of 29 percent over the last six years. The company is the number one player in the external storage marketplace as an original equipment manufacturer (OEM) and has a 45 percent market share in the enterprise segment.
Growth Strategy
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NetApp is expanding into cloud-ready workloads and AI-workloads, in addition to traditional workloads. The company is closely working with 20 state governments and the central government on various projects, including data centres, surveillance projects, and city modernisation projects. NetApp is also targeting the enterprise, corporate, and mid-market segments, with a leading position in the enterprise segment and a strong presence in the mid-market segment.
Key Statistics
- 28,000 employees in India
- 3,600 engineers in Bengaluru innovation centre
- 29 percent CAGR growth in India over the last six years
- 45 percent market share in enterprise segment
- 80-100 new customers every quarter across sectors
Investor Takeaway
Investors should consider the potential benefits of AI-driven efficiency in large technology companies.
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