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NIFTY23,4060.33%
SENSEX74,3460.41%
BANKNIFTY54,1860.88%
NIFTY IT29,3845.57%
PHARMA24,0870.33%
AUTO26,0930.05%
FMCG48,1241.01%
METAL13,5350.17%
REALTY762.601.39%
ENERGY40,1970.02%

Marriott Bonvoy Partners with Swiggy to Expand Earning Options

Marriott Bonvoy, the global rewards programme of Marriott International, has partnered with Swiggy to allow members to earn loyalty points on everyday spending across Swiggy's services, including food delivery, Instamart, and Dineout.

Under the partnership, Marriott Bonvoy members earn 5 points for every Rs 500 spent on eligible Swiggy transactions. To start earning, users need to link their Marriott Bonvoy and Swiggy accounts through the Swiggy app. Members with elite status in the loyalty programme will also receive a complimentary Swiggy One membership, which offers perks such as free deliveries and additional discounts.

The partnership aims to make loyalty rewards more accessible in everyday life, allowing members to collect points through daily spending as well as travel. Marriott International's Chief Commercial Officer for Asia Pacific excluding China, John Toomey, stated that the Swiggy partnership is another step towards making loyalty rewards more accessible.

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Earning Points on Swiggy

Members can link their accounts directly through the Partner Rewards section in the Swiggy app, where they log in using their Marriott Bonvoy membership details. Points will be credited to the member's Marriott Bonvoy account within 72-96 hours of the transaction.

Point Earning Potential

While everyday spending can help accumulate points over time, the pace is relatively gradual. For instance, if someone spends about Rs 10,000 a month across Swiggy's services, they would earn around 1,200 Marriott Bonvoy points in a year.

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Marriott Bonvoy Programme

Marriott Bonvoy is the global rewards programme of Marriott International, covering more than 30 hotel brands across over 10,000 destinations worldwide. Members earn points when they stay at participating Marriott hotels or through partner platforms and co-branded financial products.

Redeeming Points

Points can be redeemed for hotel stays, with the number of points required for a free night varying depending on the hotel, location, and travel dates. In many cases, a free night can require between 20,000 and 50,000 points.

Expanding Earning Options

Marriott Bonvoy's efforts to give members more ways to earn points outside hotel stays are not limited to the Swiggy partnership. The programme has also partnered with Flipkart, allowing users to convert Flipkart SuperCoins into Marriott Bonvoy points and vice versa after linking their accounts. Marriott Bonvoy offers a co-branded credit card with HDFC Bank, which lets cardholders earn Marriott Bonvoy points on travel, dining, and everyday purchases.

Investor Takeaway

Investors should consider the potential long-term benefits of loyalty programs and partnerships in the consumer sector.

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