Major Digital Retailers Unite Under New Industry Association: Digital Commerce Coalition Established

India's Top Digital Companies Launch Industry-Led Platform to Drive Digital Commerce Growth

India's top digital companies, including Eternal, Amazon, Swiggy, Meesho, and Zepto, have come together to launch the Digital Commerce Coalition, a new industry-led platform aimed at driving growth and development in the digital commerce sector.

The initiative comes amid growing regulatory scrutiny on the business practices of e-commerce and quick commerce companies in the country. The Digital Commerce Coalition said it will focus on areas where "collective industry action" can help improve customer experiences, support delivery partners, expand opportunities for entrepreneurs and small businesses, strengthen supply chains, and contribute to broader economic development.

The coalition's priorities include strengthening consumer trust, responsible innovation, promoting economic participation, and driving positive outcomes for people and the environment across the digital economy. Koan Advisory Group, a New Delhi-based public policy consulting firm, will serve as the secretariat for the Digital Commerce Coalition, supporting its engagement, research, and convening activities.

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India's Digital Commerce Market to Nearly Triple by 2030

India's e-commerce market is expected to nearly triple to $174-214 billion by FY30 from around $70 billion in FY25, while e-commerce penetration in overall retail is projected to rise from 7 percent to 13 percent during the period, according to an ICICI Securities report. The brokerage said India's e-commerce market has grown at a compound annual growth rate (CAGR) of around 20 percent over FY20-25 and is expected to continue expanding at a 20-25 percent CAGR over the next five years.

Industry Leaders Highlight Importance of Collaboration

Industry leaders highlighted the importance of collaboration in driving growth and development in the digital commerce sector. "Digital commerce is making everyday consumption more convenient while also enabling new avenues of livelihood and entrepreneurship for millions. We believe the Coalition creates a strong case for collaboration across industry, and we look forward to contributing meaningfully to its shared vision," said Jaskiran Bedi, Head - Public Policy, Eternal.

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Rachit Ranjan, Chief Policy Officer, Zepto, said that India's digital commerce sector is at an inflection point and the choices the industry makes will shape how MSMEs (Micro, Small & Medium Enterprises) access markets, how supply chains become more resilient, and how consumer trust is protected.

Prachi Bhuchar, Head of Public Policy at Meesho, said the firm has witnessed how digital commerce can unlock entrepreneurship and economic opportunity at scale, particularly across small businesses and underserved markets. "As e-commerce adoption deepens across Bharat, collaborative industry initiatives can help shape inclusive growth," she said.