LVMH Sells Majority Stake in Marc Jacobs to WHP Global, Forms Partnership with G-III Apparel Group
LVMH to Sell Marc Jacobs Brand to WHP Global in $1 Billion Deal
French luxury giant LVMH has agreed to sell its Marc Jacobs brand to US brand firm WHP Global, the two companies announced on Thursday. The sale is expected to be finalized by the end of the year, once the necessary regulatory approvals have been obtained.
Marc Jacobs, acquired by LVMH in 1997, will remain the namesake American designer as creative director once the transaction is finalized. The sale comes after a surge in popularity in the early 2000s, followed by a period of lost momentum and several strategic shifts to find a viable business model. According to media outlets, the Marc Jacobs fashion house has returned to profitability.
As part of the deal, WHP Global will form an equally owned joint venture with G-III, which will co-own part of the Marc Jacobs brand. G-III will operate Marc Jacobs' direct-to-consumer and wholesale businesses, and its investment will be around $500 million, financed with available cash and debt.
WHP Global, which is home to brands like rag & bone, G-Star, and Vera Wang, had been reported to be in talks with LVMH to purchase the Marc Jacobs brand in July. The transaction is valued at $1 billion, or 850 million euros, according to The Wall Street Journal.
LVMH, the world’s largest luxury group and owner of Louis Vuitton, Dior, Celine, and Moet Hennessy, among other brands, has faced a challenging period. The company posted a 22-percent drop in net profit in the first half of 2025 and reported a 6 percent decline in overall revenue in the first quarter.
| Company | Revenue Change (Q1) |
|---|---|
| LVMH | -6% |
| Marc Jacobs | N/A (revenue not publicly disclosed) |
The sale of Marc Jacobs is seen as a strategic move by LVMH to focus on its core luxury brands and reduce its portfolio in a disrupted economic environment.
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