Gen Z's Rise in Bedtime Stacking: A New Nighttime Routine Trend Takes Hold

Bedtime Stacking Trend Gaining Popularity Among Young Women

Key Figures:

• 37,000: Number of likes on a TikTok video posted by Swedish artist Linnea Pham showcasing her bedtime stack.
• January 23: Date of the TikTok video posted by Pham.

Overview

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The bedtime stacking trend is gaining popularity on TikTok, particularly among young women. This trend involves creating a space for relaxation, productivity, and self-care by piling various items onto the bed, including journals, books, beauty products, snacks, and laptops.

The Setup

Bedtime stacks typically include a combination of items such as journals, laptops, beauty products, water bottles, books, snacks, and tech gadgets arranged around the bed. This setup allows users to move between activities without having to get up.

Inspiration from Habit Stacking

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The concept of bedtime stacking is inspired by habit stacking, which encourages individuals to establish routines by combining small, productive tasks. Bedtime stacking captures Gen Z's love for maximalism and the "messy cool girl" vibe, where books and notebooks spill across the bedside.

Key Statistics

• 37,000: Number of likes on Pham's TikTok video.
• January 23: Date of the TikTok video posted by Pham.

Key Takeaways

Bedtime stacking is a mindful take on an existing Gen Z routine, driven by the pressure to do it all, even when winding down. The trend is a reflection of the cultural reality of modern life, where individuals are often expected to be productive and efficient at all times.