Dabur to Acquire Minority Stake in Luxury Skincare Direct-to-Consumer Brand RAS Beauty

Dabur Invests ₹60 Crore in RAS Beauty

Company Overview

Dabur, a leading Homegrown FMCG maker, has announced an investment of ₹60 crore to acquire a minority stake in D2C company RAS Beauty. The investment platform, Dabur Ventures, has signed a definitive agreement with RAS Beauty, a Raipur-based digital first, fast-growing luxury skincare brand.

Key Highlights

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• RAS Beauty is a "Farm-to-Face" luxury skincare brand with a presence in the natural beauty segment, offering products infused with essential oils and nature-derived actives.
• The company has achieved a Compound Annual Growth Rate (CAGR) of approximately 75% over the past three years, with an Annual Recurring Revenue (ARR) of around ₹100 crore.
• Dabur Ventures, launched in October 2025, has been set up with a capital allocation of ₹500 crore to invest in ventures operating in Personal Care, Health Care, Wellness Foods, Beverages, and Ayurveda.

Strategic Rationale

The investment in RAS Beauty is aligned with Dabur's strategy to capture the emerging opportunity in the premium beauty segment, which is expected to witness strong growth in the coming decade. The investment will enable RAS Beauty to accelerate its omnichannel presence, deepen its R&D capabilities, and invest in brand and team building.

Financial Impact

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The investment in RAS Beauty is the first from Dabur Ventures, marking a significant milestone in the company's venture capital arm. The investment is expected to have a positive impact on RAS Beauty's growth trajectory, enabling the company to achieve its longer-term goal of becoming a leading name in Indian luxury skincare.