Attitudes Toward Marriage Equality Remain Divided Among Gen Z Men: Study Finds Significant Percentages Holding Traditional Views

Global Survey Reveals Complexity in Gen Z Attitudes Towards Marriage and Gender Roles

A recent study conducted by Ipsos in partnership with the Global Institute for Women's Leadership at King's College London has shed light on the attitudes of Gen Z towards marriage and gender roles. The survey, released ahead of International Women’s Day 2026, gathered insights from 23,000 people across 29 countries, exploring public attitudes towards gender equality and roles within relationships.

Key findings suggest that 31% of Gen Z men believe a wife should always obey her husband, while 33% think a husband should have the final say on important decisions in a marriage. These views contrast with older generations, with only 13% of Baby Boomer men agreeing that wives should obey their husbands.

The survey also revealed significant differences between men and women within Gen Z. Only 18% of Gen Z women agreed that wives should obey their husbands, highlighting a stark contrast in views.

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Interestingly, the study showed that many Gen Z men admire women who are successful in their careers, with 41% saying women with successful careers are attractive. However, this coexists with traditional expectations of marriage, where 24% of Gen Z men believe a woman should not appear too independent or self-sufficient.

The research also explored views on masculinity, revealing that 43% of Gen Z men believe young men should try to be physically tough, even if it is not their natural personality. Additionally, 30% of Gen Z men think men should not express emotions to male friends, suggesting that emotional expression between men is still seen as uncomfortable by some.

The findings suggest that while conversations about equality are common online, many young men still feel pressure to follow traditional expectations about masculinity. Kelly Beaver, Chief Executive of Ipsos UK and Ireland, noted that the data shows an interesting duality among Gen Z, where they are more likely to agree with traditional views on marriage and masculinity.

Julia Gillard, Chair of the Global Institute for Women’s Leadership, highlighted the troubling implications of these findings, stating that many Gen Z men are putting limiting expectations on women and trapping themselves within restrictive gender norms.

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