Apple Reports Double-Digit Growth in India's Smartphone Market During Q1 2024

Apple Reports 18th Consecutive Record Quarter in India

Apple CEO Tim Cook has reported an 18th consecutive record quarter in India, with the company achieving $111.2 billion in quarterly revenue, a March-quarter record. Speaking during the post-March analyst briefing, Cook described himself as "over the moon excited" about the Indian market, which he believes presents a huge opportunity for the company.

Despite a significant decline in the Indian smartphone market, falling nearly 12% in the March quarter, Apple has bucked the trend with double-digit revenue growth. The company's focus on emerging markets, including India, has been a key factor in its success. India is the second-largest smartphone market in the world and the third-largest PC market, and Apple has been working to expand its presence in the country.

According to data from International Data Corporation (IDC) India, Apple finished calendar year 2025 as the fifth-highest selling brand in India's smartphone market, selling 14.5 million iPhones or about 9.5% of the 152 million smartphones sold in India during the year. This was the first year Apple finished in India's top five, and the company's increasing revenue share is projected to have topped India in revenue market share in 2025.

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Apple's dominance in the Indian market has grown significantly, with the company recording double-digit growth in sales of its iPad tablet lineup in the March quarter. Analysts attribute this growth to the increasing maturity of Apple's customer base in India, which is now stronger than ever. Additionally, Apple has been expanding its presence in the country, with a recent enterprise order of 5,000 units of the company's MacBook Air and Pro laptops by tech services firm Freshworks for its India employees.

Tarun Pathak, director of research at Counterpoint India, notes that Apple's growth in India is the result of a multi-focused approach across its products, channels, and operations. "Apple remained the leading company by value for the third successive quarter in India, with a value share of over 25% and a volume share of 9%, driven by the sustained momentum of the iPhone 17 series," he said.

However, challenges are mounting for Apple in India, with analysts estimating iPhone sales will be just under 16 million in 2026—a massive jump from the 1.5 million sold in 2019. Annual growth is slowing to about 12%, the company's slowest growth in iPhone sales in eight years. Nevertheless, Apple remains committed to using India as an increasingly important manufacturing base, with iPhones accounting for nearly 50% of India's $48 billion of electronics exports in 2025.

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