Amazon Continues to See Strong Growth in India Orders, Reports 25% Monthly Increase

Amazon Now Sees 25% Month-on-Month Growth in India

BENGALURU: Amazon's quick delivery arm, Amazon Now, has seen its order volume grow 25% month-on-month in India within a year of its rollout. The service, which offers delivery in 30 minutes or less on thousands of items, was launched in pilot mode in Bengaluru in December 2024 and expanded to Mumbai and Delhi in mid-2025.

According to Amazon.com's chief executive officer, Andy Jassy, orders are increasing 25% month over month in India, with Prime members tripling their shopping frequency once they start using Amazon Now. The service is now live in nine countries, with further rollouts planned.

In India, Amazon Now is planning expansion to 100 cities, backed by a network of over 1,000 micro-fulfilment centres, with a focus on non-metros such as Mangaluru, Visakhapatnam, Chandigarh, and Meerut. This expansion is part of Amazon India's broader plan to invest over ₹2,800 crore to expand its logistics network, improve associate safety, and boost its operations network across the country.

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Amazon has also committed to investing more than $35 billion in India by 2030, focusing on business expansion and other measures such as AI-driven digitisation, export growth, and job creation. This investment builds on the company's ₹2,000 crore investment in 2025, which enabled the launch of 17 new fulfilment centres, six sortation centres, and 75 last-mile delivery stations across India.

The quick commerce landscape in India has grown increasingly competitive, with rivals stepping up investments and scale. India has emerged at the forefront of quick commerce globally, scaling to $10-11 billion gross merchandise value (GMV), supported by structural factors such as high population density, low manpower and real estate costs, and low online grocery penetration, according to an April 2026 report by Bain & Company and Flipkart. Quick commerce accounted for 16-17% of the total e-retail GMV in 2025, which was slightly higher than other markets, including China.