Yaap Digital Lists at ₹127, Opening at 12.4% Discount to SME IPO Price

Yaap Digital IPO Listing

Yaap Digital made a weak debut in the Indian stock market on March 5, with its share price listed at ₹127 apiece on the NSE SME, a discount of 12.4% from its issue price of ₹145.

Yaap Digital's initial public offering (IPO) outperformed street expectations, as indicated by the grey market premium (GMP). The GMP stood at ₹0 per share, suggesting a likely listing price of ₹145, in line with the IPO price.

Yaap Digital IPO Subscription Status

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The company witnessed decent subscription during the 3-day bidding period, with the IPO being subscribed 4.26 times by the end of Day 3. The retail portion was subscribed 1.61 times, the Non-Institutional Investors (NII) portion was subscribed 5.05 times, and the Qualified Institutional Buyers (QIBs) segment received 8.29 times bids.

Yaap Digital IPO Details

The SME IPO opened on February 25 and closed on February 27, with allotments finalized on March 2. Yaap Digital launched a book-built IPO worth ₹80.11 crore, which was an entirely fresh issue of 55 lakh shares with no offer for sale (OFS) component.

The company plans to utilize the net proceeds from the issue primarily for strategic growth initiatives, including:

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• Part payment of the purchase consideration for the proposed acquisition of GoZoop Online Private Limited, amounting to ₹34 crore
• Capital expenditure for establishing an AI-led Short-Form Content Production Hub (ACP Hub), amounting to ₹4.01 crore
• Meeting incremental working capital requirements, amounting to ₹16 crore
• Funding inorganic growth through unidentified acquisitions and general corporate purposes, amounting to ₹14.77 crore

In total, the company plans to utilize ₹68.77 crore from the issue proceeds.

Yaap Digital IPO Listing Highlights

• IPO size: ₹80.11 crore
• Issue type: Book-built IPO
• Issue size: 55 lakh shares
• Listing date: March 5
• Listing price: ₹127 apiece
• Discount: 12.4% from issue price of ₹145

Company Profile

Yaap Digital Limited, commonly known as Yaap Digital or YAAP, operates as a new-age digital content and marketing services agency. Incorporated in 2016, the company functions at the intersection of design, discovery, and distribution, providing integrated solutions powered by technology, data, and creative storytelling. As of February 18, 2026, the company operated across three countries — India, the United Arab Emirates, and Singapore — under the “YAAP” brand and through its wholly owned subsidiaries.