Yaap Digital IPO Day 1 Report

Yaap Digital, a digital marketing, content, and technology services provider, saw a strong response from investors on its initial public offering (IPO) day, Wednesday, February 25. The IPO, worth ₹80 crore, was fully subscribed within less than 30 minutes of opening.

IPO Details

• ₹80 crore worth of shares were offered for sale, with no offer-for-sale (OFS) component.
• The offer consisted of 0.55 crore fresh shares.
• The IPO will close for bidding on Friday, February 27.
• The allotment is expected to take place on Monday, March 2, and the listing is slated for March 5.

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Investor Response

• Investors can apply for Yaap Digital IPO in lots of 1,000 shares, priced between ₹138 and ₹145 apiece.
• Retail investors need to apply for at least 2 lots (2,000 shares), with a minimum investment of ₹2,90,000 at the upper end of the price band.
• As of 10:32 am, the IPO received bids for 36,82,000 shares, against the offered 36,72,000 shares, resulting in over 1 times bids.

Subscription Status

• The QIB segment of the SME IPO was booked at 3.50 times.
• The retail investor quota was subscribed at 0.01 times, while the NII portion has not seen any bids so far.

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Grey Market Premium (GMP)

• The Yaap Digital IPO GMP today is nil, indicating that shares are trading at par with the offer price.

Company Overview

• Yaap Digital is a digital marketing, content, and technology services provider operating in the fast-growing marketing and advertising industry.
• The company integrates data, AI-powered technology, and content to deliver comprehensive solutions, leveraging digital tools and analytics to design and execute campaigns tailored to evolving audience needs.
• Its service offerings include digital strategy, content marketing, influencer engagement, and AI-driven solutions, enabling brands to effectively manage their marketing initiatives.