Urban Company Shares Surge 8% on Record InstaHelp Bookings in Excess of 1 Million in March

Urban Company Shares Rally 8% as InstaHelp Surpasses 1 Million Bookings

On March 30, Urban Company shares gained nearly 8% in intraday trade, reaching a high of ₹123.39 per share. The rally came after the company announced that its quick-service housekeeping vertical, InstaHelp, has surpassed 1 million bookings in March so far.

InstaHelp, which offers high-quality housekeeping services for tasks such as cleaning, dishwashing, laundry, and meal preparation, has seen strong adoption in cities such as Mumbai, Bengaluru, Delhi NCR, Hyderabad, and Pune. According to Motilal Oswal, the order ramp-up for InstaHelp has been rapid, requiring significant upfront investment in onboarding, training, and supply density.

Despite near-term profitability pressures, Motilal Oswal views InstaHelp as an engagement lever that can increase household touchpoints and expand addressable use cases over time. The brokerage initiated coverage with a Neutral rating and a target price of ₹125 per share. SBI Mutual Fund recently acquired a 5.75% equity stake in Urban Company through block deals.

Read also: SMR Jewels IPO Successfully Lists with Institutional Support

Urban Company shares have staged a strong recovery in March, rallying 12% so far and outperforming the broader market by a wide margin. If the stock closes this month in the green, it will snap a five-month losing streak, during which the stock had lost 34% of its value. The shares had a strong market debut, listing at ₹162.3 per share, 57% higher than their issue price of ₹103.