Three Consumer Services Startups Secure Funding Boost After Expanding Operations

Instant Home Services Category Gains Momentum in India

The instant home services category is gaining traction in India, with startups offering cleaners, cooks, and handymen in 10 to 15 minutes witnessing significant growth. Demand is building, repeat usage is improving, and companies are raising capital aggressively to keep up.

Key Players and Funding

• Snabbit, a quick services startup founded in 2024, has raised $5.5 million in January 2025, $19 million in May, and $30 million in October. The company is in talks to raise $60 to $70 million from Mirae Asset and SIG.
• Pronto, another rival startup, has raised $2 million in May 2025 and $11 million in August, followed by a $25 million round recently.
• Urban Company, the market leader, has been scaling up investments in the vertical over the past few quarters, expanding the business rapidly across metros.

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Growth and Scale

• Snabbit has grown from 10,000 jobs a year ago to over 1 million jobs this month.
• Pronto is recording about 18,000 daily bookings, translating to over 500,000 orders a month.
• Urban Company's InstaHelp is operating at a run rate of over 1.5 million orders a month.

Category Outlook

The instant home services category is expected to reach roughly 2.5 to 3 million jobs a month across leading platforms. While profits remain elusive, companies are relying on their core businesses to support other experiments. The category is expected to continue growing, with stronger players emerging as the weaker ones fade away.

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Key Figures

• $160 million: The amount of funding raised by Zepto in 2021.
• $5.5 million: The amount raised by Snabbit in January 2025.
• $19 million: The amount raised by Snabbit in May 2025.
• $30 million: The amount raised by Snabbit in October 2025.
• $60 to $70 million: The amount Snabbit is in talks to raise from Mirae Asset and SIG.
• $2 million: The amount raised by Pronto in May 2025.
• $11 million: The amount raised by Pronto in August 2025.
• $25 million: The amount raised by Pronto recently.