Supertails Suffers Total Inventory Loss After Bengaluru Warehouse Fire

Supertails Pet Care Startup Suffers Inventory Loss in Warehouse Fire

Supertails, a Bengaluru-based pet care startup, has suffered a significant setback after a fire broke out at one of its warehouses on February 22. The incident resulted in the loss of the entire inventory stored at the facility, prompting the company to move operations to an alternative location and pause an ongoing sale event.

Recovery Efforts Underway

The company has identified a new primary warehouse and is working on rebuilding inventory to get operations back to normal. Supertails has also paused the WTF Sale, an ongoing sale event, due to the uncertainty about fulfillment of orders. However, the company has assured stakeholders that less than 1% of its total orders were impacted by the incident.

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Impact on Business

The loss of inventory is a significant setback for Supertails, which recently raised $30 million (Rs 270 crore) in a funding round led by Venturi Partners. The fresh capital was intended to be used to scale the company's clinic network, expand at-home veterinary services, and accelerate its quick delivery and dark store rollout across key urban markets. Despite the setback, Supertails is confident that it will be able to deliver the expected experience to its customers once operations are fully back online.

Business Continuity

Supertails has assured stakeholders that it is fully operational again and is working on rebuilding inventory. The company has not disclosed the actual loss in terms of crore. However, it has assured customers that the WTF Sale '26 will return, with new dates to be announced once the company is fully confident in its ability to deliver the expected experience.

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