Simca Advertising IPO Exceeds Subscription Target by 76 Times, Details on GMP, Allotment and Listing Dates to Follow

Simca Advertising's IPO Sees Strong Demand for Third Consecutive Session

Simca Advertising, a leading out of home advertising solutions provider, has continued to attract robust demand for its initial public offering (IPO) for the third consecutive session, despite a decline in the equity markets. The company's IPO has seen a surge in subscriptions, lifting the demand 76 times by the final day of bidding on May 12, while the Nifty 50 shed 4.5 percent in the last four days.

The company aims to raise up to Rs 58.04 crore via an IPO of 31.71 lakh shares, priced between Rs 174-183 per share. The maiden public issue has received bids for 20.82 crore equity shares during May 8-12, which were 76.23 times the offer size of 27.32 lakh shares. These bids were offered through 83,231 applications.

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The highest demand for the offer has been seen from non-institutional investors, who bid 186.1 times their allotted quota, while the parts set aside for retail investors and qualified institutional buyers were subscribed 71 times and 46.2 times, respectively.

The IPO share allotment will be finalised by May 13, while the trading in Simca Advertising shares will commence on the NSE Emerge effective May 15. In the grey market, Simca Advertising IPO shares traded at around 15-20 percent premium, according to market observers.

The company plans to utilise the IPO proceeds for various purposes, including the purchase and installation of LED screens worth Rs 12.7 crore, strategic collaboration with Capital World Media Services Private Limited for monetization of 20 LED digital advertising screens worth Rs 5 crore, and incremental working capital requirements of Rs 23.5 crore.

The company's financial numbers have remained healthy in the recent past years, with Simca reporting a profit of Rs 10.7 crore and revenue of Rs 77.8 crore for the nine months period ended December 2025. Further, profit in the fiscal year ended March 2025 grew by 72.7 percent to Rs 9.97 crore and revenue increased by 52 percent to Rs 74.9 crore compared to the previous year.

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Socradamus Capital acted as a merchant banker for managing the Simca Advertising IPO.