Sanjeevani-United Against Cancer Takes Silver at 2026 Clio Health Awards for 'The Pink Tag Project' Initiative

Federal Bank Hormis Memorial Foundation and Network18's Initiative Wins Silver at Prestigious Clio Health Awards

Sanjeevani: United Against Cancer, a joint initiative by Federal Bank Hormis Memorial Foundation and Network18, has been awarded a Silver at the esteemed 2026 Clio Health Awards for its groundbreaking breast cancer awareness campaign, 'The Pink Tag Project.' This recognition places Sanjeevani alongside some of the world's leading healthcare marketing campaigns, judged by a global jury of industry leaders for their ability to push the boundaries of health communication.

The Clio Health Awards, established as part of the iconic Clio Awards, are one of the world's most coveted honors in health and wellness marketing. The program champions innovative advertising, communications, and design that advance physical, mental, and social wellbeing, convening global health industry leaders each year to determine which entries earn the Grand, Gold, Silver, and Bronze distinctions.

A Silver at Clio Health is widely regarded as a mark of international creative excellence and real-world impact in health communication. The campaign was also shortlisted in the Mixed Campaign category, highlighting its strength not just as a single execution but as a broader, integrated body of work.

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The Pink Tag Project: A Groundbreaking Initiative

The Pink Tag Project was built on a carefully observed insight: for many women in India, the quiet moment of getting dressed is one of the few truly personal moments in their day - a moment that belongs only to them. It was in this intimate space that the campaign chose to intervene. A small pink tag, sewn into everyday blouses and kurtas alongside the wash-care label, would catch her eye as she dressed - and that simple, silent nudge was enough to start a conversation she may never otherwise have had with herself.

With over 70% of breast cancer cases in India detected late, in a country where a woman is diagnosed with the disease every four minutes, the Pink Tag Project set out to make awareness a habit, not a campaign. From its grassroots origins, the Pink Tag Project scaled into a movement. Community tailors gave way to mainstream fashion as homegrown D2C label Suta came on board, integrating the Pink Tag into its blouses and carrying the message from rural clusters into urban wardrobes and digital storefronts.

Recognition of Holistic Initiative

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The Clio Health Silver is a recognition not just of a creative idea, but of a holistic initiative designed to save lives by meeting women exactly where they are. The campaign wove together community engagement, rural livelihood creation, and brand partnerships to build an ecosystem where every touchpoint - tailor, brand, retailer, and media platform - played a role.