Reliance Retail Acquires Haircare Brand Anomaly Founded by Priyanka Chopra

Reliance Retail Acquires Priyanka Chopra's Haircare Brand Anomaly

Reliance Retail Limited (RRL) announced on April 30 the acquisition of Priyanka Chopra's global haircare brand Anomaly, including its trademarks, brand assets, and digital properties. This move marks a significant expansion of Reliance Retail's fast-growing beauty portfolio and reinforces its commitment to building and scaling high-growth consumer brands in India and globally.

Anomaly, a clean, vegan, high-performance haircare brand founded by Priyanka Chopra in 2021, has established a strong international presence with distribution across key global markets. The brand offers an accessible price point and has gained a significant following since its inception.

Through this acquisition, Reliance Retail brings full ownership of the brand's intellectual property and digital ecosystem into its portfolio. This move enables the company to scale Anomaly through its expansive retail network and omnichannel platforms, aligning with its broader strategy to deepen its presence in the fast-growing beauty and personal care category.

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Reliance Retail Ventures Limited's Executive Director, Isha Ambani, stated that bringing Anomaly into their portfolio marks a strategic step in expanding their basket of new-age, high-growth beauty brands. Anomaly's strong global positioning, clean formulation philosophy, and accessible pricing make it a compelling addition to the ecosystem. Reliance Retail plans to focus on expanding Anomaly's brand equity and market share, with India as a priority market. The brand will also continue to scale its international footprint across markets such as North America, United Kingdom, and the Middle East.

Priyanka Chopra will continue to play an integral role in the brand's evolution as Creative Director, driving innovation, brand vision, and product development. This strategic alignment underscores Reliance Retail's continued focus on curating and scaling future-forward consumer brands within its beauty portfolio, while combining global brand equity with its market expertise, retail scale, and omnichannel capabilities to unlock the next phase of growth for Anomaly across India and international markets.