Pronto Secures $25 Million in Series B Funding

Pronto, a quick home services startup, has raised $25 million in a Series B round led by Epiq Capital. Existing backers Glade Brook Capital, General Catalyst, and Bain Capital Ventures also participated in the round, valuing the company at $100 million post-money.

The funding comes amid a competitive landscape in the quick home services segment, where startups are racing to build dense, hyperlocal networks of trained domestic workers. Pronto connects urban households with background-verified professionals for tasks such as cleaning, laundry, and meal preparation. The company has expanded from one city to 10 in seven months and grown from 5 micromarkets to over 150.

Key Highlights:

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• Daily bookings have surged from 1,000 to 18,000, with demand growing at over 20% week-on-week.
• Pronto has 4,500 active professionals who completed at least one booking during the month, with 2,500-3,000 professionals working on any given day.
• The company burned approximately $8 million in its first year of operations.

Funding to Scale Supply

The bulk of the new funds will be deployed towards top-of-funnel supply acquisition, especially referral incentives. Pronto aims to scale supply to meet growing demand, which is currently growing at 20% week-on-week. The company's customer acquisition cost stands at around Rs 400, with referrals being the largest channel for onboarding professionals.

Category Dynamics

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The quick home services segment is heating up, with rival Snabbit recently closing a $30 million Series C round at a valuation of about $180 million. Listed home services platform Urban Company has also been investing heavily in its instant vertical, InstaHelp.

Differentiation through Quality

Pronto believes differentiation will come down to service quality rather than capital alone. The company's top 1% of customers use the platform more than 23 times a month, while the top 10% use it nine or more times monthly, indicating a high level of customer loyalty and trust.