PepsiCo Introduces New Label Indicating Absence of Artificial Flavours and Colours in Packaging

PepsiCo Emphasizes Transparency with New Packaging Labels

PepsiCo, the multinational food and beverage corporation behind popular snack brands such as Lay's, Kurkure, and Doritos, has updated its packaging to prominently feature the "No Artificial Flavours or Colours" label. This move is aimed at empowering consumers to make informed choices at the point of purchase as the trend of focusing on "ingredient transparency" continues to grow.

The updated packaging across PepsiCo's food portfolio clearly highlights the absence of artificial flavours and colours, allowing consumers to make informed decisions without any change to the recipes, taste, or quality they are familiar with. This shift reflects PepsiCo India's science-led approach to product design, ingredient selection, and quality standards.

PepsiCo India's foods portfolio, which includes Lay's, Kurkure, and Doritos, is made without artificial colours and flavours. This approach underscores the company's commitment to consumer-centricity, prioritizing informed and responsible choices grounded in science and innovation as it evolves its food portfolio.

Read also: Treasury Yields Experience Largest Increase in Two Weeks Following Release of Labor Market Data

Under the leadership of Chief Marketing Officer, Saakshi Verma Menon, PepsiCo India has prioritized transparency and consumer trust. By bringing its ingredient story to the forefront, the company aims to make it easier for consumers to recognize and trust what's inside the products they love. This move also reflects a broader shift in how brands communicate today, where transparency is not just claimed, but made visible and easy to understand.

In related news, PepsiCo announced earlier this month that it would invest up to Rs 5,700 crore in India by 2030, one of the top 13 markets globally. The investment is primarily aimed at ramping up the manufacturing capacity of its food business.