Parle Industries Sees Stocks Surge Amid Reports of Melody Acquisition Bid

Indian Shares Surge as Parle Industries Hits Upper Circuit Amid Social Media Frenzy

Shares of Parle Industries skyrocketed on May 20, 2026, reaching the upper circuit as a viral video of Italian Prime Minister Giorgia Meloni and Prime Minister Narendra Modi went viral on social media. The video, which showed Modi gifting Meloni a packet of Melody toffees during his visit to Rome, sparked a frenzy on social media platforms.

The rally came despite Parle Industries having no connection with Melody candies or Parle Products, the privately held company behind brands such as Parle-G, Melody, Monaco, KrackJack, and Hide & Seek. Parle Industries was incorporated in 1983 as Express Bottlers Services Pvt Ltd and was later renamed Parle Software Ltd. The company now operates independently with businesses spanning infrastructure, real estate, and paper waste recycling.

The social media frenzy quickly spilled over to Dalal Street, with retail investors piling into shares of Parle Industries. The company's shares surged as the internet-breaking moment generated widespread attention and sparked a fresh flood of memes around the confectionery brand's iconic "very, very chocolaty" tagline.

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Parle Products Vice President Mayank Shah spoke to CNBC-TV18, stating that PM Modi gifting Melody toffees to Italian Prime Minister Giorgia Meloni was a "nice way of pushing Indian products and giving global stage." Shah clarified that Parle Products is "thankful to PM Modi for giving us the global stage," adding that Melody is already exported and available in more than 100 countries. He also stated that the company is "not considering listing on exchanges right now" and would prefer to remain private.

Shah further stated that the Prime Minister's gesture is expected to "further accelerate sales of Parle Products," while the internet-breaking moment could generate "lot of traction in domestic & international sales after this internet-breaking moment." Parle Products had earlier attracted attention following reports around a potential IPO, although the company later clarified there was "nothing as of now" regarding plans for a public issue.