OnePlus to Discontinue Operations in Key Global Markets, Including Europe

OnePlus to Cease Operations in Certain Global Markets

OnePlus, a Chinese smartphone manufacturer, is reportedly shutting down operations in select global markets, including vast portions of Europe, according to a report by 9to5Google. The shutdown is expected to start from April 2026, although the exact timeline is not confirmed.

China business will reportedly remain unaffected, while India will focus on producing budget and mid-range products. US, UK, and EU customers may face disruptions. This move is part of OnePlus's strategy to shift focus on its entry- and mid-range market in India.

OnePlus has informed selected staff of this decision in advance, with some already receiving severance packages. The company had scaled back its European operations in 2020, following the exit of co-founder Carl Pei.

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Robin Liu, the current CEO of OnePlus India, has stepped down from his role to pursue personal passions. His last working day with OnePlus is reportedly 31 March. Liu had joined OnePlus in 2018 and was promoted to CEO of OnePlus North America in 2022.

OnePlus has been facing challenges in the smartphone market, including a decline in shipments and a loss of market share to rivals. The company recorded a 32% decline in shipments in 2025, according to Cybermedia Research, and a 38.8% decline in shipments on a year-over-year basis, according to IDC.

Despite these challenges, OnePlus has announced the launch of its mid-range Nord-series phone, the OnePlus Nord 6, in India next month.