OnePlus India CEO Steps Down, Company Asserts Business Continuity

OnePlus Confirms Business Continuity in India Following Exit of CEO Robin Liu

OnePlus, a leading Chinese smartphone manufacturer, has announced that its India business will operate as usual despite the departure of Robin Liu, CEO of OnePlus India. The company has assured its retail and partner ecosystem that ongoing operations, product roadmap, and channel engagements will remain unaffected.

The leadership change is part of OPPO Group's restructuring efforts to consolidate resources and accelerate product development. This move comes amidst the challenges faced by the smartphone industry, including rising input costs and supply constraints that have triggered price hikes. In India, OnePlus has shifted its sales strategy to online-focused to protect margins and reduce operational costs.

OnePlus has been experiencing a decline in market share in the premium segment, dropping to 2.4% in 2025 from 3.9% in 2024, marking a steep 38.8% decline. The company has not yet named a successor, with existing teams expected to manage operations in the interim.

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The transition is expected to have minimal impact on OnePlus's India strategy, with local strategy and business continuity ensured. The company's move to reassure its stakeholders aims to mitigate concerns and maintain its position in the competitive Indian smartphone market.