Novus Loyalty IPO Update

IPO Details

• Issue Size: ₹60.15 crore
• Fresh Issue: ₹48 crore
• Offer for Sale: ₹12 crore
• Price Band: ₹139 - ₹146 per share
• Minimum Investment: ₹2,92,000 at the upper end of the price band
• Application Lot: 1000 shares

IPO Subscription Status

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• Subscription Percentage: 85% (as of 1:15 pm on the second day of subscription)
• Bids Received: 25,53,000 shares
• Shares on Offer: 29,90,000 shares
• Retail Investor Quota: Booked 1.15 times
• Qualified Institutional Buyer (QIB) Segment: 89% bids
• Non-Institutional Investor (NII) Portion: 32% booked

Grey Market Traction

• Grey Market Premium (GMP): ₹0 (as per current market trends)
• Potential Listing Price: Same as the offer price (if current trend prevails)

Listing Details

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• Listing Date: March 25
• Exchange: BSE SME

Company Overview

• Novus Loyalty: A technology-driven company providing loyalty and rewards solutions to various industries, including fintech, e-commerce, software, finance, banking, FMCG, and real estate.
• Product Offerings: Customizable and ready-to-use program models, including point-based rewards, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital vouchers.
• Technology Stack: Modern, scalable loyalty platform using the latest technology stack, delivering comprehensive, data-driven solutions.