Mumbai Startup Co-Founder Credits X Post in Raising Rs 90 Lakh, Spurs Online Discussion

UP&RUN Secures ₹1.91 Crore in Funding through Social Media

Chanakya Shah, co-founder of UP&RUN, a hydration supplement brand, has successfully raised ₹1.91 crore in funding through a single post on X. This unexpected fundraising achievement highlights the growing role of personal branding and digital communities in startup fundraising.

UP&RUN initially required ₹80 lakh to support its growth. Instead of approaching traditional investors, Shah decided to make a public post about the requirement on X. The response from the online community far exceeded their expectations, with over ₹2 crore in confirmed cheques.

The startup raised approximately ₹90 lakh from investors who discovered the opportunity through Shah's post on X, in addition to ₹1 crore from the company's existing angel investor network. UP&RUN was selective in accepting funds, choosing investors who could offer strategic value and align with the company's long-term goals.

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Key highlights:

• ₹1.91 crore in total funding raised
• ₹90 lakh contributed by investors who discovered the opportunity through Shah's post on X
• ₹1 crore from existing angel investor network
• ₹80 lakh initially required for growth support