Moneycontrol Tops Business News Readership Survey with Market-Leading Share
Moneycontrol Retains Top Spot in India's Business and Finance News
In March, Moneycontrol solidified its position as India's leading platform for business, markets, and finance news and analysis, according to Comscore, a global audience measurement agency. With a total digital audience of 44.86 million unique visitors, Moneycontrol attracted a significantly larger audience than The Economic Times, which had 33.96 million unique visitors.
Moneycontrol's dominance extends beyond unique visitors, with the platform outperforming The Economic Times across other key digital metrics. Comscore data shows that Moneycontrol recorded 281.92 million total views in March, nearly three times The Economic Times' 95.78 million views. This disparity indicates higher user activity on Moneycontrol.
The gap between Moneycontrol and The Economic Times is even more pronounced when it comes to engagement, measured by time spent on the platform. In March, Moneycontrol users spent 574.98 million minutes on the platform, nearly five times The Economic Times' 123.13 million minutes. This sustained engagement reflects a deeper connection between Moneycontrol's content and its audience.
Read also: Treasury Yields Experience Largest Increase in Two Weeks Following Release of Labor Market Data
| Platform | Unique Visitors (March) | Total Views (March) | Time Spent (March) |
|---|---|---|---|
| Moneycontrol | 44.86 million | 281.92 million | 574.98 million minutes |
| The Economic Times | 33.96 million | 95.78 million | 123.13 million minutes |
The latest Comscore data reinforces Moneycontrol's leadership in markets, finance, and business news, as well as its sustained engagement with India's investor and business community.
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