Mercedes-Benz Sees Strong Demand for Electric CLA in India
Mercedes-Benz Expects EV Sales in India to Accelerate
German luxury carmaker Mercedes-Benz is optimistic about its electric vehicle (EV) sales in India, with more products slated to enter the market over the next 18-20 months, according to a senior company official. This announcement comes as the company launched its new CLA BEV at an introductory price starting at Rs 55 lakh.
Mercedes-Benz India's Managing Director & CEO Santosh Iyer stated that the company has 40-plus launches globally, with most of them being EVs. The CLA BEV marks the first electric car to be offered in the entry segment of the brand in India. Iyer emphasized that the company will have an entire portfolio of EVs in every segment, including the next generation platform, which will contribute significantly to volumes.
The company's EV sales contribution to total sales in India currently stands at close to 6-8 per cent, a figure that is expected to remain in the same region this year. However, Iyer noted that the full electric portfolio is not yet complete for the company to start growing significantly.
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Mercedes-Benz India has been doing well with top-end models like the EQS SUV, EQS Maybach SUV, and the electric G-Class SUV, accounting for 20 per cent of the company's volumes of total top-end vehicles priced above Rs 1.4 crore in FY2025-26.
The company has received a robust response to the CLA BEV, with over 400 orders in the last 20 days since bookings were opened. The CLA BEV is offered in three trims, priced at Rs 55 lakh, Rs 59 lakh, and Rs 64 lakh, with a range of 542 km to 792 km on a single charge, depending on the variant.
| Model | Price | Range (km) |
|---|---|---|
| CLA 200 'Standard Range' | Rs 55 lakh | 542 |
| CLA 250+ 'Long Range' | Rs 59 lakh | 692 |
| CLA BEV 'Launch Edition' | Rs 64 lakh | 792 |
The CLA BEV is the first car based on Mercedes-Benz's new MMA platform with 800-volt architecture, marking a decisive step forward in the company's long-term BEV journey in India.
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Investor Takeaway
Mercedes-Benz expects its EV sales in India to accelerate with more products entering the market over the next 18-20 months.
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