Mango Harvesting Service Offers Fresh Fruit to Urban Consumers

Rent A Tree Expands Mango Tree Leasing Model Across India

Key Highlights:

• Rent A Tree, an agri-startup founded by Umesh Damodaran, offers users the opportunity to lease mango trees for a season and harvest the fruits when they are ready.
• The startup has expanded its operations to 250 acres across Ratnagiri (Maharashtra), Dindigul (Tamil Nadu), and Palakkad (Kerala).
• Rent A Tree guarantees a minimum of 30 kg of mangoes from a tree per season, with packages starting at ₹7,500 for a season.

Business Model:

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• Customers can lease a single tree for a season and harvest the entire crop.
• The startup takes care of the tree's upkeep and provides regular updates to customers.
• Customers can choose packages ranging from 45-75 kg to 60-90 kg of mangoes per season based on their needs.
• The startup offers free delivery and shipping options for customers who cannot harvest the mangoes themselves.

Expansion Plans:

• Rent A Tree plans to expand its operations to more parts of the country, with a vision to reach 2029.
• The startup has received offers for over 2000 acres of mango orchards from farmers in Maharashtra and Gujarat.
• The company aims to travel across India and meet farmers to test their produce for quality before making it available to customers.

Benefits:

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• Local farmers can secure better, guaranteed prices for their produce.
• Customers can enjoy fresh, tree-ripened mangoes, unlike those harvested at 70-75% maturity and ripened using chemicals.