Lava to Establish Domestic Manufacturing Facility for Smartphone Components in India with ₹1,100 Crore Investment

Lava International to Invest ₹1,100 Crore in Electronics Components Ecosystem

Lava International, a home-grown mobile phone maker, has announced plans to invest around ₹1,100 crore over the next five years to deepen its presence in the electronics components ecosystem. This move is expected to generate around 8,500 jobs.

As part of its growth strategy, Lava aims to set up manufacturing for display modules, camera modules, PCBs (Printed Circuit Boards), multilayer PCBs, and enclosures. The company currently has the capacity to manufacture nearly 40 million mobile phones annually, with all its mobile phones designed in India.

Lava's journey in components diversification began about a year ago, with a focus on improving quality and increasing localisation. The company is leveraging both internal capabilities and external partnerships to achieve this goal. Lava executive director and chief manufacturing officer Sanjeev Agarwal stated that the company is exploring partnerships for components and has internal strengths due to designing all its phones in-house.

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Lava is also participating in the Centre's Electronics Component Manufacturing Scheme (ECMS) and the Uttar Pradesh government's component manufacturing initiatives. Approvals under the ECMS scheme are currently under process for multiple categories.

The company has recently inaugurated a new mobile charger manufacturing facility in Noida, where the charger has been completely designed by its own team in India. Most of the parts used in the charger are sourced locally, resulting in both cost and quality gains. The productivity and cost are at a world-class level, with the cost being around 20% lower compared to earlier chargers while maintaining better quality.