Lamborghini scion invests in ₹4,000 crore Gurugram luxury residential project

Luxury Housing Market: Tonino Lamborghini Enters India's Branded Residences Market

Bengaluru: Tonino Lamborghini, the heir to the Lamborghini family, is marking his entry into India's rapidly growing branded residences market through a partnership with Signature Global (India) Ltd. This move underscores the rising global interest in India's luxury housing segment.

The collaboration between Tonino Lamborghini and Signature Global involves a 12.4-acre residential project in Gurugram's Sector 71, which will comprise 812 units across three, four, and 4.5-bedroom configurations. The project is estimated to involve an investment of ₹2,891 crore and is scheduled to be launched this weekend.

The project's gross development value is around ₹4,000 crore. Pricing for the project will be disclosed at launch. Lamborghini will lead the project's creative direction, infusing his Italian design and lifestyle philosophy into the architecture and overall experience. Signature Global will handle development, execution, and sales.

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Tonino Lamborghini is the son of Ferruccio Lamborghini, the founder of the iconic Italian automobile brand. His eponymous lifestyle label spans high-end furniture, home décor, and accessories, and extends into hospitality, including five-star hotels and restaurants.

Entering the Indian branded real estate market for the first time, Lamborghini stated, "This project is a natural expression of my vision: creating lifestyle icons defined by a bold identity, Italian design culture, and uncompromising quality." He added, "With this five-tower landmark in Gurugram, our goal is to deliver an international living experience where elegance, Italian lifestyle, and distinctive design come together to set a new benchmark for modern luxury."

The entry of Tonino Lamborghini into the Indian market comes amid a resurgence in branded residences in India, driven by strong demand for luxury housing from high-net-worth buyers seeking globally benchmarked living spaces. India is emerging as a key market in the segment, according to the Savills Branded Residences 2025-26 report.

The table below highlights the growth of branded residence supply in Asia-Pacific over the past five years.

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India is among the key contributors to the growth of branded residence supply in Asia-Pacific, alongside Vietnam and Thailand. The market has drawn a wave of global collaborations, including M3M India's partnership with Elie Saab to invest ₹3,500 crore this year in branded residences in Gurugram and Noida.