Former Indian Cricketer MS Dhoni Invests in AI-Powered Storytelling Platform Kuku

Kuku Secures Investment from Mahendra Singh Dhoni

March 30, 2023

Key Highlights

• Former Indian cricket captain Mahendra Singh Dhoni has invested in Kuku, a mobile-first AI-driven storytelling platform.
• Dhoni will serve as the brand ambassador for Kuku's microdrama app Kuku TV.
• Kuku operates multiple storytelling apps, including Kuku TV, Kuku FM, and Guru, with a library of over 20,000 titles in seven languages.

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Company Overview

Founded in 2018 by Lal Chand Bisu, Vikas Goyal, and Vinod Kumar Meena, Kuku has scaled to over 350 million installs across its apps. The company recently expanded into theatrical releases with its first Hindi feature film, Indian Institute of Zombies (IIZ).

Market Opportunity

India's micro-drama market crossed $300 million in 2025 and is projected to hit $1.5 billion by the end of 2026, according to a report by Lumikai.

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Recent Funding

In October 2025, Kuku raised $85 million funding led by Granite Asia, a multi-asset investment platform. The round also saw participation from new and existing investors such as Vertex Growth Fund, Krafton, IFC, Paramark, Tribe Capital India, and Bitkraft.

Competitive Landscape

Kuku competes with Eloelo, Pocket Entertainment, Dashverse, and ShareChat among others.